Any one who’s started an apparel or accessories line can tell you that building a successful fashion line can be a daunting process; the battle to gain notoriety and competition for exposure is intense. When a designer launches their line, they often find it hard to get their product in boutiques or showrooms unless they’ve received a few pieces of notable press coverage.
So what do designers do? They develop marketing materials and a press kit (complete with whatever kick ass press coverage they have landed) to whet the appetite of boutique buyers in order encourage them represent their product lines. Boutiques want to carry the lines favored by editorial because that drives sales.
But once a designer has “the necessary” documents in place, how does he or she find the proper representation for his or her line? Oftentimes a designer will make the investment and connect with a sales rep, rather than take on the daunting task of traveling the country and meeting with boutiques in person.
Find Fashion Rep
A new resource connecting designers with sales reps and showrooms across the nation – FindFashionRep.com, aims to make this process a bit easier to manage.
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