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Fashion PR Events: How to Plan a Trunk Show

4 Comments

  • Posted March 18, 2010 at 9:23 am | Permalink

    This article was awesome! I was extremely informative and useful. The step-by-step planning approach was very helpful.

  • Posted March 18, 2010 at 9:26 am | Permalink

    Tamiko, I definitely enjoyed the read. One tip I’d like to add in addition to these is to make sure the publicists, clothing designers and models are available for comments. I scheduled an interview with a new restaurant owner yesterday, and not only did she not answer the phone but she gave me this three-hour timeframe to keep calling her back and I kept getting an answering machine. Unless you’re a big name, constantly blowing up somebody’s phone is just not going to happen. The reporter has stuff to do just like the owners and publicists. I went on to the next story. What’s worse is that I really wanted to promote the restaurant so when the press is excited to work with you, it’s a definite no-no to leave them hanging unless you could care less about being interviewed by them again.

    Your events, however, have always been professional and organized.

  • Posted March 19, 2010 at 5:19 am | Permalink

    WOW, these are good tips for hosting a trunk show. that venue speaks for the image pretty logical :)
    .-= Gleenn´s last blog ..Get clear skin through acne laser =-.

  • TLDavis
    Posted March 19, 2010 at 8:00 pm | Permalink

    Awesome article! The tips were VERY helpful!

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Trunk Show

Fashion PR Events: How to Plan a Trunk Show

4 Comments

  • Posted March 18, 2010 at 9:23 am | Permalink

    This article was awesome! I was extremely informative and useful. The step-by-step planning approach was very helpful.

  • Posted March 18, 2010 at 9:26 am | Permalink

    Tamiko, I definitely enjoyed the read. One tip I’d like to add in addition to these is to make sure the publicists, clothing designers and models are available for comments. I scheduled an interview with a new restaurant owner yesterday, and not only did she not answer the phone but she gave me this three-hour timeframe to keep calling her back and I kept getting an answering machine. Unless you’re a big name, constantly blowing up somebody’s phone is just not going to happen. The reporter has stuff to do just like the owners and publicists. I went on to the next story. What’s worse is that I really wanted to promote the restaurant so when the press is excited to work with you, it’s a definite no-no to leave them hanging unless you could care less about being interviewed by them again.

    Your events, however, have always been professional and organized.

  • Posted March 19, 2010 at 5:19 am | Permalink

    WOW, these are good tips for hosting a trunk show. that venue speaks for the image pretty logical :)
    .-= Gleenn´s last blog ..Get clear skin through acne laser =-.

  • TLDavis
    Posted March 19, 2010 at 8:00 pm | Permalink

    Awesome article! The tips were VERY helpful!

One Trackback

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.