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Fashion PR Events: How to Plan a Trunk Show

About the author: prcouture


4 Comments

  • Posted March 18, 2010 at 9:23 am | Permalink

    This article was awesome! I was extremely informative and useful. The step-by-step planning approach was very helpful.

  • Posted March 18, 2010 at 9:26 am | Permalink

    Tamiko, I definitely enjoyed the read. One tip I’d like to add in addition to these is to make sure the publicists, clothing designers and models are available for comments. I scheduled an interview with a new restaurant owner yesterday, and not only did she not answer the phone but she gave me this three-hour timeframe to keep calling her back and I kept getting an answering machine. Unless you’re a big name, constantly blowing up somebody’s phone is just not going to happen. The reporter has stuff to do just like the owners and publicists. I went on to the next story. What’s worse is that I really wanted to promote the restaurant so when the press is excited to work with you, it’s a definite no-no to leave them hanging unless you could care less about being interviewed by them again.

    Your events, however, have always been professional and organized.

  • Posted March 19, 2010 at 5:19 am | Permalink

    WOW, these are good tips for hosting a trunk show. that venue speaks for the image pretty logical :)
    .-= Gleenn´s last blog ..Get clear skin through acne laser =-.

  • TLDavis
    Posted March 19, 2010 at 8:00 pm | Permalink

    Awesome article! The tips were VERY helpful!

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Trunk Show

Fashion PR Events: How to Plan a Trunk Show

About the author: prcouture


4 Comments

  • Posted March 18, 2010 at 9:23 am | Permalink

    This article was awesome! I was extremely informative and useful. The step-by-step planning approach was very helpful.

  • Posted March 18, 2010 at 9:26 am | Permalink

    Tamiko, I definitely enjoyed the read. One tip I’d like to add in addition to these is to make sure the publicists, clothing designers and models are available for comments. I scheduled an interview with a new restaurant owner yesterday, and not only did she not answer the phone but she gave me this three-hour timeframe to keep calling her back and I kept getting an answering machine. Unless you’re a big name, constantly blowing up somebody’s phone is just not going to happen. The reporter has stuff to do just like the owners and publicists. I went on to the next story. What’s worse is that I really wanted to promote the restaurant so when the press is excited to work with you, it’s a definite no-no to leave them hanging unless you could care less about being interviewed by them again.

    Your events, however, have always been professional and organized.

  • Posted March 19, 2010 at 5:19 am | Permalink

    WOW, these are good tips for hosting a trunk show. that venue speaks for the image pretty logical :)
    .-= Gleenn´s last blog ..Get clear skin through acne laser =-.

  • TLDavis
    Posted March 19, 2010 at 8:00 pm | Permalink

    Awesome article! The tips were VERY helpful!

One Trackback

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.