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Fashion PR News: Touch of Pink PR Announces Shoe Client Eidia Lush

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Touch of Pink Public Relations, a New York boutique fashion and lifestyle agency specializing in footwear and accessories, recently signed Eidia Lush, an online, interactive footwear company that provides customizable designs. Touch of Pink will be developing and executing Eidia Lush's media relations.

The main Eidia Lush line (Main Line) offers three basic shoe styles that can be customized in over a hundred different ways by combining patterns, accent colors and trimmings. E.L. Couture offers nine new customizable designs that come out twice a year with a different theme. Finally, Eidia Lush also offers a Total Custom Design Service, allowing every shoe-lover to create their Cinderella moment.

Eidia Lush was founded in May 2009 by Nicole Tongson and is currently moving into the bridal market. The design studio is located in Chicago.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.