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Touch of Pink Public Relations, a New York boutique fashion and lifestyle agency specializing in footwear and accessories, recently signed Eidia Lush, an online, interactive footwear company that provides customizable designs. Touch of Pink will be developing and executing Eidia Lush’s media relations.
The main Eidia Lush line (Main Line) offers three basic shoe styles that can be customized in over a hundred different ways by combining patterns, accent colors and trimmings. E.L. Couture offers nine new customizable designs that come out twice a year with a different theme. Finally, Eidia Lush also offers a Total Custom Design Service, allowing every shoe-lover to create their Cinderella moment.
Eidia Lush was founded in May 2009 by Nicole Tongson and is currently moving into the bridal market. The design studio is located in Chicago.