La Jolla Fashion Film Festival Defines the Fashion Short, Revitalizes San Diego Fashion Community

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Fred Sweet, Crosby Noricks, Photo by Kyle Ong/The Final Statement

Over the weekend I was lucky enough to attend the inaugural La Jolla Fashion Film Festival, where the fashion short film genre enjoyed rapt attention as creations by fashion heavy-weights like Karl Lagerfeld, Erin Fetherston, Christian Louboutin, and Erin Von Unwerth made their way across the screen. The first fashion film festival in America (the first was Diane Pernet’s A Shaded View on Fashion Film, held in Paris Sept. 2009 and set to recur in 2010) was a visual dessert,  from the over-saturated Louboutin’s dripping in glitter, 1920′s Paris and Coco Chanel recreated in silent film, crinolines and a veritable treasure trove of trends from the last several decades in Janet Pytowski’s “Style is Eternal,” which closed the coastal show Saturday night.

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Fashion PR Squared: Tips for Trying on Foursquare

The Jimmy Choo Trainer Hunt

So, you’re feeling pretty good about your handle on this whole social media thing. Your clients have Facebook Fan Pages, your designers are engaging on Twitter and you read Mashable every morning….and then along comes Foursquare.

Billed as the new Twitter, Foursquare combines Facebook, Twitter and Text Messaging into a mostly mobile “game,” where users check in to various locations, get points and unlock fancy badges.  You are able to see other users checked in at the same location as you, and the person who checks into a location most often becomes the mayor.  Some local spots have done the smart thing and incentivized the mayorship with a free cup of coffee, while others might just offer free cupcakes to anyone checked in on Foursquare during a particular hour of the day. Like Twitter, it really only starts to make sense when you use it, so sign up.

The most promising element of Foursquare from a fashion PR/marketing perspective is in its ability to drive online-to-offline activity (including event attendance, sales, and then offline-to-online buzz) as well as the fact that it is relatively new territory – putting Foursquare integration right in the center of a pretty compelling PR pitch to the industry trades.

Fashion Designer/Retail Foursquare Tips

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Fashion PR News: MKC Acquires WorkHouse Publicity

In a big week for agency transitions, The Morris + King Company has acquired Workhouse Publicity, a New York-based agency founded in 1996 by CEO, Adam Nelson, focused on Fashion, Luxury, Publishing and Consumer Goods. Adam has been named President of MKC and will oversee MKC’s Consumer Group and co-lead new business development with MKC Principal Judith R. King.

MKC’s acquisition of Workhouse Publicity adds a client roster that will help to significantly expand MKC’s reach across a broad spectrum of luxury, lifestyle and event-management categories.  Partners King and Morris had grown the company organically to become a Top-100 Independent PR firm, last year introducing SeisMK, MKC’s digital and social media division.

Workhouse Publicity has distinguished itself for its hugely successful representation of legends including MKC’s acquisition of Workhouse Publicity adds a client roster that will help to significantly expand MKC’s reach across a broad spectrum of luxury, lifestyle and event-management categories.  Partners King and Morris had grown the company organically to become a Top-100 Independent PR firm, last year introducing SeisMK, MKC’s digital and social media division. Workhouse Publicity has distinguished itself for its hugely successful representation of legends including Francis Ford Coppola, David LaChapelle, and Tony Shafrazi, as well as, worldwide initiatives for clients including Interview Magazine, International Emmy Awards, Galleries Lafayette, Fashion Scholarship Fund, Virgin, Jazz at Lincoln Center, Rubin Museum of Art, TiVo, Editions Assouline, Carl F. Bucherer, Saks Fifth Avenue and Versace.