In a big week for agency transitions, The Morris + King Company has acquired Workhouse Publicity, a New York-based agency founded in 1996 by CEO, Adam Nelson, focused on Fashion, Luxury, Publishing and Consumer Goods. Adam has been named President of MKC and will oversee MKC’s Consumer Group and co-lead new business development with MKC Principal Judith R. King.

MKC’s acquisition of Workhouse Publicity adds a client roster that will help to significantly expand MKC’s reach across a broad spectrum of luxury, lifestyle and event-management categories.  Partners King and Morris had grown the company organically to become a Top-100 Independent PR firm, last year introducing SeisMK, MKC’s digital and social media division.

Workhouse Publicity has distinguished itself for its hugely successful representation of legends including MKC’s acquisition of Workhouse Publicity adds a client roster that will help to significantly expand MKC’s reach across a broad spectrum of luxury, lifestyle and event-management categories.  Partners King and Morris had grown the company organically to become a Top-100 Independent PR firm, last year introducing SeisMK, MKC’s digital and social media division. Workhouse Publicity has distinguished itself for its hugely successful representation of legends including Francis Ford Coppola, David LaChapelle, and Tony Shafrazi, as well as, worldwide initiatives for clients including Interview Magazine, International Emmy Awards, Galleries Lafayette, Fashion Scholarship Fund, Virgin, Jazz at Lincoln Center, Rubin Museum of Art, TiVo, Editions Assouline, Carl F. Bucherer, Saks Fifth Avenue and Versace.