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Fashion PR Interview: Nine West Creative Director and Sr Marketing Director in San Diego


On Thursday, I stopped by the Nine West store in Horton Plaza (San Diego's downtown mall), to catch up with Sarah Conley (in town in her capacity as Social Media Strategist for Attention), and to learn a bit more about Nine West's spring 2010 trends from Creative Director Fred Allard. After the brief trend presentation, I stepped outside with Fred and Whitney Alan, Sr. Director of Marketing, to learn more about the strategy behind these local store events and the creative process behind Nine West design.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.