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Fashion PR Interview: Nine West Creative Director and Sr Marketing Director in San Diego

April 12, 2010 1 Comment written by Crosby


On Thursday, I stopped by the Nine West store in Horton Plaza (San Diego’s downtown mall), to catch up with Sarah Conley (in town in her capacity as Social Media Strategist for Attention), and to learn a bit more about Nine West’s spring 2010 trends from Creative Director Fred Allard. After the brief trend presentation, I stepped outside with Fred and Whitney Alan, Sr. Director of Marketing, to learn more about the strategy behind these local store events and the creative process behind Nine West design.

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About Crosby

Crosby Noricks is the founder of PR Couture. Follow her on Twitter @pr_couture or send her an email at crosby[at]prcouture.com

  • http://www.fashionablymarketing.me Macala Wright Lee

    Excellent video! This is my favorite kind of content, brief and insightful marketing intel.
    .-= Macala Wright Lee´s last blog ..What’s Haute 4.12.2010: The Luxury RoundUp =-.