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Fashion PR News: Whisper PR Principal to Head EFG NY

Danielle Thur, formerly Founder and Principal of Whisper PR Inc., a New York Public Relations Firm specializing in fashion, accessories, beauty and lifestyle, will now head New York operations for Entertainment Fusion Group  (EFG NY), a national branding, communications and marketing agency, with offices in New York and Los Angeles.

All direct employees of Ms. Thur are immediately joining EFG NY, remaining in their respective positions and all former Whisper clients are expected to join the EFG roster and be managed by the New York headquarters.

With this partnership, EFG PR will be bi-coastal with aspirations of expanding to other cities to better serve clients. Danielle said, "We are embarking on a new decade in public relations. It is a time of great change across the industry and I look forward to being able to offer celebrity, entertainment and media services to our existing clientele and enhancing our client services across both coasts. EFG has proven itself to offer unparalleled entertainment based marketing, social media and mobile marketing services and I am looking forward to this new step in my career.”

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Fashion PR News: Whisper PR Principal to Head EFG NY

Danielle Thur, formerly Founder and Principal of Whisper PR Inc., a New York Public Relations Firm specializing in fashion, accessories, beauty and lifestyle, will now head New York operations for Entertainment Fusion Group  (EFG NY), a national branding, communications and marketing agency, with offices in New York and Los Angeles.

All direct employees of Ms. Thur are immediately joining EFG NY, remaining in their respective positions and all former Whisper clients are expected to join the EFG roster and be managed by the New York headquarters.

With this partnership, EFG PR will be bi-coastal with aspirations of expanding to other cities to better serve clients. Danielle said, "We are embarking on a new decade in public relations. It is a time of great change across the industry and I look forward to being able to offer celebrity, entertainment and media services to our existing clientele and enhancing our client services across both coasts. EFG has proven itself to offer unparalleled entertainment based marketing, social media and mobile marketing services and I am looking forward to this new step in my career.”

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.