Q&A with Nine West Creative Director and Sr Marketing Director

On Thursday, I stopped by the Nine West store in Horton Plaza (San Diego’s downtown mall), to catch up with Sarah Conley (in town in her capacity as Social Media Strategist for Attention), and to learn a bit more about Nine West’s spring 2010 trends from Creative Director Fred Allard. After the brief trend presentation, I stepped outside with Fred and Whitney Alan, Sr. Director of Marketing, to learn more about the strategy behind these local store events and the creative process behind Nine West design.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.