Fashion PR News: Whisper PR Principal to Head EFG NY

Danielle Thur, formerly Founder and Principal of Whisper PR Inc., a New York Public Relations Firm specializing in fashion, accessories, beauty and lifestyle, will now head New York operations for Entertainment Fusion Group  (EFG NY), a national branding, communications and marketing agency, with offices in New York and Los Angeles.

All direct employees of Ms. Thur are immediately joining EFG NY, remaining in their respective positions and all former Whisper clients are expected to join the EFG roster and be managed by the New York headquarters.

With this partnership, EFG PR will be bi-coastal with aspirations of expanding to other cities to better serve clients. Danielle said, “We are embarking on a new decade in public relations. It is a time of great change across the industry and I look forward to being able to offer celebrity, entertainment and media services to our existing clientele and enhancing our client services across both coasts. EFG has proven itself to offer unparalleled entertainment based marketing, social media and mobile marketing services and I am looking forward to this new step in my career.”

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.