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Monthly Archives: April 2010


Fashion PR News: Whisper PR Principal to Head EFG NY

Danielle Thur, formerly Founder and Principal of Whisper PR Inc., a New York Public Relations Firm specializing in fashion, accessories, beauty and lifestyle, will now head New York operations for Entertainment Fusion Group  (EFG NY), a national branding, communications and marketing agency, with offices in New York and Los Angeles. All direct employees of Ms. Thur are immediately joining EFG… More

7 Questions: Crosby Noricks, founder of PR Couture

[This interview originally appeared as on Vox Pop PR Careers, a careers website for young PRs. It’s a great resource for anyone in the field, and worth checking out! -CN] When Crosby Noricks could not find information on fashion PR in 2006, she created, an award-winning resource about fashion PR. In this interview, Crosby lets us know how she… More

Fashion PR Interview: Nine West Creative Director and Sr Marketing Director

On Thursday, I stopped by the Nine West store in Horton Plaza (San Diego’s downtown mall), to catch up with Sarah Conley (in town in her capacity as Social Media Strategist for Attention), and to learn a bit more about Nine West’s spring 2010 trends from Creative Director Fred Allard. After the brief trend presentation, I stepped outside with Fred… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at