Event Recap: A Night of LUX for LLS + Online Auction

A Night of LUX: A Fashionable Fight Against Cancer

Last Thursday I met up with the BFF half-way between Los Angeles and San Diego to attend an unforgettable charitable event put on by Elizabeth Wahler, founder of Kiere Media,  (LadyLux) to benefit The Leukemia & Lymphoma Society.  The event was sparked by her nomination and candidacy The Leukemia & Lymphoma Society’s Man and Woman of the Year Campaign, a 10 week national campaign with local chapters supporting two local children who are blood cancer survivors.

Set against a remarkable backdrop of Pacific Ocean and sky at a private estate, the evening event included a silent auction that included pearl strands from Jane Basch,  a guitar signed by Mick Jagger,  pieces by Valentino and Catherine Maladrino, art and high-end beauty products.  Model’s wearing LUXE by Lisa Vogel strutted their stuff in vibrant prints and mingled with guests. Event sponsors included South Coast Plaza, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Black Starr & Frost, Nancy Gonzelez, LUXE by Lisa Vogel, and Dr. Domanskis.

Pamella LaBella (Lifestyle Licensing, CAA), Marc Marmel (Designer), Marie Rounsavell (Writer) & Crosby Noricks (PR Couture)

Far from your typical stuffy charity event, the over 150 attendees of various age groups and backgrounds (retailers, designers and fashion bloggers were in attendance) chatted with ease, posing for local publications and photographers on hand to capture the moment, including photo ops with a mermaid bedecked with pearls.

Elizabeth and team pulled the event together in just 4 weeks, a remarkable feat and impossible to tell from the outside in.  “I wanted to bring my social network together to benefit philanthropy and to assist others in seeing new ways to interact with giving,” Elizabeth explained. “I could not be more thankful & grateful for  the support.”

Proceeds from the auction exceeded the goal set – and more items will be made available for online auction on Saturday morning until June 4th. Please consider supporting this campaign and help Elizabeth raise the most funds possible and secure the title of Women of the Year!

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About Crosby

Crosby Noricks is the founder of PR Couture. Follow her on Twitter @pr_couture or send her an email at crosby[at]prcouture.com

  • http://100andsouth.com Genna Harris

    I love your blog and am constantly inspired by your posts as someone who is trying to make it in fashion PR (specifically social media). Cheers for the LLS fundraiser. My husband is currently communicating via social media only for the Month of May to raise money for LLS…please visit his site at http://www.socialmediaexperiment.com!

    Thanks for bringing great posts, and I particularly love the cause behind this one :)
    -Genna