2010 May | PR Couture: Fashion PR, Marketing & Social Media

FGI Fashion Panel: Win 2 Tickets to See PR Couture, The Coveted Speak in LA

May 5, 2010 2 Comments written by PR Couture

Crosby Noricks, Jennine Jacob (right) NYFW, 2009

On Thursday, May 20th, 2010 the Los Angeles Chapter of Fashion Group International will host “What’s Next in Social Media?” from 6-9pm. Panelists Macala Wright Lee of Fashionably Digital Los Angeles, Jennine Jacob of Independent Fashion Bloggers/The Coveted, Crosby Noricks of PR Couture and Staci Riordan of Fox Rothschild Law, founder of the Fashion Law Blog will discuss discuss the latest techniques and overall evolution in social media marketing over the past year covering brand development, the rules of social networking, and how to effectively utilize blogs and networks to create a buzz for your brand.

Yes! You should come!

Whether you are a PR agency looking to increase digital services or a designer looking to incorporate online into you overall promotional strategy, this is sure to be a lively conversation full of actionable tactics and take-aways. Tickets are $45 for non-FGIA members, or $15 for non FGIA student members and admission comes with a light catered supper buffet, wine and soft drinks, and validated parking.

WIN TICKETS!

Come hang out for free by leaving a quick comment on Macala’s blog Fashionably Marketing. Just think of a question you have about social media, digital or mobile marketing and panel moderator Ron Friedman will select the best question to win two tickets. Even better, your question will be posed to the panel during the discussion.

Let us know in the comments if you are coming!

Filed Under: News & Events, PR Couture, Press Coverage Tagged With: Press Coverage

Fashion PR News: evelynH Jewelry Retains Luxury Brand Group

May 5, 2010 0 Comment written by Crosby

Carousel Cocktail Ring by Evelyn Huang

Luxury Brand Group, a full service brand communications agency headquarted in Southern California with a satellite office opening this summer in New York City, has announced PR representation of Los Angeles-based custom jewelry designer Evelyn Huang of evelynH. Jewelry Inc. Luxury Brand Group will handle all media relations, product placement, website and collection launches, celebrity endorsement and special projects.

The evelynH jewelry collection features custom diamond and gemstone bridal and fashion jewelry available in silver, yellow and white gold, and platinum. Evelyn’s talent and designs have been recognized by many jewelry design competitions including WJA Diva Competition, North America Division of Tahitian Pearls, Rio Tinto’s Champagne Visionary and most recently, international design competition, Red Dot.

Filed Under: News & Events Tagged With: Jewelry PR

Top Fashion PR/Social Media Marketing Links 4/30/10

May 1, 2010 3 Comments written by PR Couture

Fern Mallis leaves IMG to consult, first client is IMG (via CA Apparel News)

The senior vice president of IMG Fashion is leaving the company to form her own international consulting business, called Fern Mallis LLC. She will continue to consult with IMG Fashion on fashion events and other projects.

Curious about what it’s really like to be on a fashion reality show? Former participants weight in. (via Smashing Darling)

Will an experience like this push you to the next level and help you get more sales? What are you expecting from the experience? If the answer to the last question is exposure, is it the right kind of exposure to help your company and label grow?

Fashion brands using fashion blogger content without letting them know? (via IFB)

As a fashion blogger you want to grow your blog and you don’t want to turn away opportunities, but should companies be able to profit so blatantly at your expense? Without your active consent? In an environment where bloggers struggle to get $25 a month for a banner ad, perhaps it is time for change. It doesn’t start with keeping quiet.

Watch video coverage of the La Jolla Fashion Film Festival (via My Fashion Plate)

Another day, another online sample sale site. Which one’s are most active in social media (via Fashionably Marketing)

Though they’ve been around a while, online designer sample sales continue to dominate as a hot trend with consumers. Online Sample Sales have expanded into men’s wear, travel and home decor. It leaves a fashion marketer to wonder just who has the most clout among online consumers.

Is an internship with Anna Wintour worth $42k? (via Refinery29)