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Top Fashion PR/Social Media Marketing Links 4/30/10

Fashion PR LinksFern Mallis leaves IMG to consult, first client is IMG (via CA Apparel News)

  • The senior vice president of IMG Fashion is leaving the company to form her own international consulting business, called Fern Mallis LLC. She will continue to consult with IMG Fashion on fashion events and other projects.

Curious about what it's really like to be on a fashion reality show? Former participants weight in. (via Smashing Darling)

  • Will an experience like this push you to the next level and help you get more sales? What are you expecting from the experience? If the answer to the last question is exposure, is it the right kind of exposure to help your company and label grow?

Fashion brands using fashion blogger content without letting them know? (via IFB)

  • As a fashion blogger you want to grow your blog and you don’t want to turn away opportunities, but should companies be able to profit so blatantly at your expense? Without your active consent?  In an environment where bloggers struggle to get $25 a month for a banner ad, perhaps it is time for change. It doesn’t start with keeping quiet.

Watch video coverage of the La Jolla Fashion Film Festival (via My Fashion Plate)

Another day, another online sample sale site. Which one's are most active in social media (via Fashionably Marketing)

  • Though they’ve been around a while, online designer sample sales continue to dominate as a hot trend with consumers. Online Sample Sales have expanded into men’s wear, travel and home decor. It leaves a fashion marketer to wonder just who has the most clout among online consumers.

Is an internship with Anna Wintour worth $42k? (via Refinery29)

  • All charity proceeds benefit the Robert F. Kennedy Center for Justice and Human Rights.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted May 3, 2010 at 8:17 am | Permalink

    Thanks for sharing our post in your round-up Crosby!

  • Posted May 4, 2010 at 1:21 am | Permalink

    42K for a work placement?

    Colour me crazy for saying so but that is really outrageous. Vogue is a fantastic magazine, this kind of thinking is not conducive to making magazines work in the digital age.

    Instead of making a rich person pay to be an intern for 42K, Vogue should source 42K to further ramp up their digital activities.

    This further discourages people from getting involved in magazine journalism.

    Love magazines, don’t like this kind of thinking that is not focused on business, but looking expensive.

    K Tibaijuka

  • Posted May 8, 2010 at 12:48 pm | Permalink

    Fern Mallis lived directly across the hall from me when I lived in New York City in the 90s. I wonder if she still lives there. I knew she was a hot shot something, but had no idea she worked in fashion. (Movies was my business then, so fashion people were not really on my radar.)

    Thanks for all these links.
    All interesting reads.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at