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Hi. I'm Crosby, the founder of PR Couture and a creative marketing strategist who works with fashion brands that get it (or want to get it!). I care about helping companies connect to their audiences in meaningful ways, as well as mentoring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio or get in touch.
3 Comments
certainly agree with all the 6 points and will be implementing some of the ideas on my blog. Thank you for the pointers.
These points are great. As a recent pr grad with an interest in fashion I can see the importance of blogging. It’s blowing up and I have a feeling it’s going to keep getting bigger and bigger. For that reason I decided that I want to see how they think and what they desire so I started thestylesoup.wordpress.com so that I can learn from my own experiences. I think what you have said above makes complete sense.
Great points. I totally agree that having interesting blog post and social comments are what consumers are looking for and will actually read through. Also having ways of customers sharing items and outfits they have purchased is a great way for their friends and age group to see how they can also wear that outfit.
10 Trackbacks
[...] Couture reports on 6 digital fashion PR trends from Fashion Camp LA. They’re bang on. #3: ‘retailers are becoming publishers and [...]
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[...] check out Connie Cho’s article at California Apparel News, Crosby Noricks’ article about her PR presentation on PR Couture and Tammy Trujillo’s re-cap on Fashion Hodge [...]
[...] campaigns, such as the way that American Apparel used blogger outfit pictures Lookbook.nu for a photo catalog. In addition, LOFT has worked with blogs like Calivintage and What I Wore to guest edit for [...]
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[...] and later noted this genre as an emerging trend and powerful PR/branding tool in my presentation at Fashion Camp LA. Since then, I’ve continued to receive an influx of emails containing video lookbooks, short [...]
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