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Fashion Camp LA: 6 Digital Fashion PR Trends

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted June 19, 2010 at 8:54 am | Permalink

    certainly agree with all the 6 points and will be implementing some of the ideas on my blog. Thank you for the pointers.

  • Posted June 20, 2010 at 9:46 pm | Permalink

    These points are great. As a recent pr grad with an interest in fashion I can see the importance of blogging. It’s blowing up and I have a feeling it’s going to keep getting bigger and bigger. For that reason I decided that I want to see how they think and what they desire so I started so that I can learn from my own experiences. I think what you have said above makes complete sense.

  • Posted May 24, 2012 at 2:23 pm | Permalink

    Great points. I totally agree that having interesting blog post and social comments are what consumers are looking for and will actually read through. Also having ways of customers sharing items and outfits they have purchased is a great way for their friends and age group to see how they can also wear that outfit.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at