Fashion PR News: Magnolia PR Announces New Client Bobinette

Magnolia PR, a boutique fashion, baby, and lifestyle firm based in Los Angeles, recently signed on a new client, the French-inspired Bobinette children’s clothing label. Bobinette is a cosmopolitan collection of boys and girls clothing that draws inspiration from designer Lorraine Le Tac’s Paris upbringing. Bobinette is available in sizes for newborns to 8 years old for boys and 6 months to 4T for girls. The spring/summer collection retails from $14 to $75 at select boutiques.

Lorraine drew inspiration for the current Bobinette collection from vivid colors, patterns, vintage objects, travels to exotic locales
including Morocco and Sri Lanka, and simply wandering the streets of Paris. Styles include gingham, striped, and plaid button-downs, gaucho tees, twill shorts, and overalls for boys and gingham dresses with lace trim, knit ruffle dresses, and matching bloomers for girls.

The name Bobinette comes from the French tale “The Little Red Riding Hood” and also means “little face” in French. All Bobinette garments are made in the USA, and the organic baby layette is an eco-friendly option.

Bobinette is  available at Vivi Bambini boutique in New Jersey and Space Kiddets in New York as well as online at www.lilswanky.com and www.crabapplekids.com.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.