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Fashion PR News: Magnolia PR Announces New Client Acanthus Jewelry

July 29, 2010 By PR Couture Leave a Comment

Magnolia PR, a boutique fashion, baby, and lifestyle firm based in Los Angeles, recently signed on a new client, Acanthus Jewelry.  Acanthus combines designer Nichole McIver’s love of art history and fashion, using semi-precious stones and 14k gold fill wire, chain, and beads to create custom pieces from her studio in Portland, OR.  The line is named after the acanthus plant, whose spiny, flowing leaves have been incorporated in design motifs ranging from the columns of Ancient Rome to the pages of Medieval manuscripts.

For more information, please contact Adrienne Dorsey, Magnolia PR – Adrienne[at]magnoliapr.com

Filed Under: Fashion Brands, News & Events Tagged With: , ,

Front Row Fashion PR: Combine Sales + PR with DMD Lab

July 20, 2010 By Crosby 1 Comment

Front Row Fashion PR features insights from successful Fashion PR pro’s on a variety of topics relevant to the marketing professional and fashion designer.

It’s no secret that the end goal that justifies PR budgets is sales.  As a result, what’s happening on the editorial side needs to echo and be informed by what’s happening on the sales side, and vice versa.  DMD Lab, originally launched as pro bono project for independent designers through integrated marketing agency DMD Insight,  has since brought the two aspects in-house.

For an up-and-coming designer, bringing on outside help is also a significant investment, so it’s a huge leg up to open the door for support on both PR and sales – because most often times they need BOTH!

Melanie Bender, Partner at DMD Lab, walks us through the art of combining the two service offerings and how it is working for client Australian swimwear client We Are Handsome.

About DMD Lab

We started off as a pro bono project exploring what it takes for a new designer to make it in the fashion industry.  It was a smashing success (taking our designers from near-unkown to presence in Vogue, WWD, InStyle, Marie Claire, Lucky, Who What Wear and on Gossip Girl…), and we’ve grown that into a full-fledged practice specializing in partnering with and growing new, promising designers.
We’ve built what we do around responding to what today’s up-and-coming designer needs to establish their brand: getting into retailers, creating market visibility AND establishing connections with consumers.  So with that in mind, we’re approaching things a little differently providing support for all aspects of the business, from building buzz in glossy magazines to getting products into hot stores and creating dedicated followings, and being innovative in how we structure things so we’re able to make PR AND sales support accessible and grow our business through growing our brands.

The Miami, We Are Handsome

We Are Handsome

DMD Lab is all about the new – new designers, and new approach for the new market and We Are Handsome is a great example of how there IS room from new brands.  They came to us back in March, brand spanking new, in a few boutiques in Australia, and knowing they wanted to break into the US market but didn’t know how/where to start.  For them, it was important to make them relevant to not just swimwear but the greater fashion conversation, allowing for growth beyond that category and longevity as a designer.  It’s also a higher-end, really unique product, so it was important that they were well-placed – the *right* retailers and the *right* press to get visibility with the *right* consumers and tastemakers while maintaining that specialness.  In their first few months they’ve been featured on Style.com, WWD, Refinery29, Fashionista, had editor face time with Vogue, Marie Claire, The New York Times, and will be entering a phenomenal set of Tier A boutiques in July and opening up to a contemporary ‘major’ for Resort 2011!

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Filed Under: Interviews, Tips & Strategy Tagged With: , ,

Front Row Fashion PR: Agency Start Up With RICHPR

July 12, 2010 By Crosby 7 Comments

Front Row Fashion PR features insights from successful Fashion PR pro’s on a variety of topics relevant to the marketing professional and fashion designer.

I receive a lot of emails from fashion PR’s who are thinking about going rogue, as in, leaving their current agency job and starting their own gig. They may be fresh out of school, living in a location where there are no fashion PR agencies, or years deep in the NYC career climb, but they all have a common goal – they want to work with clients on their own terms, and are looking for the autonomy that entrepreneurial life can bring. Previously, their inquiries inspired me to write “Going Solo: A Guide to Working Freelance in Fashion PR” which continues to be one of the site’s most popular posts.

Lauren Rich/RICHPR

In this piece, I connected one curious fashion PR with Lauren Rich of RICHPR.  In December 2006, Lauren graduated magna cum laude with a degree in Advertising + Marketing Communications from FIT, and launched RICHPR that same month with two clients she gained while still in school. For the last 3+ years, she has successfully grown RICHPR into a thriving Fashion, Accessories & Lifestyle PR Agency. Lauren is also a contributing writer at Young, Fabulous & Self-Employed, definitely worth a read.

Q: How do you deal with lack of experience and getting that first job?  I know that I’m well educated w/ a BA in Fashion Merchandising and an MBA in Marketing and past internships and paying positions in  Fashion PR, and writing internships, but it’s so much different setting out on your own.

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Filed Under: Interviews, Jobs & Internships, PR Couture, Tips & Strategy Tagged With: , , ,
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