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Monthly Archives: August 2010

Celebrity/Influencer Marketing at Teen Choice Awards Gifting Suite

How to work with Celebrity Stylists for Product Placement

Jen Cullen dressing a Model A PR Couture Guest Article by Jen Cullen Williams

Front Row Fashion PR: How to work with Celebrities & Celeb Stylists for Product Placement

The celebrity placement process involves a few things: hard work, the right timing, the right product, the right connections and good old-fashioned luck. There are many ways to approach celebrity placement opportunities, but the main thing is forming relationships with celebrity handlers. Celebrities have many handlers or gatekeepers, as I like to call them. Celebs typically have at least one… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.