sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Skip Hop bag, Urban Baby

Fashion PR: 5 Tips for Celebrity Outreach

Skip Hop bag, Urban Baby

Working as a fashion publicist, you'll eventually have clients who will want to reach out to celebrities to have them wear or endorse their product. Perhaps you're the designer looking for celebrity outreach and need someone famous to rock your wares. First thing, unless you're one of the Kardashian sister's best friends, it's going to take time and patience to get Kim, Khloe or Kourtney to wear your garments, and even then it's not a guarantee...those girls are busy.

Celebrities, like journalists, are inundated with e-mails, product samples, etc. Actually, celebrities typically receive better swag than journalists and it's not the celeb themselves who always receive the gift, but their publicists who filter accordingly. Celebrities know their value as well and typically proceed to only wear clothes or accessories that they a) really, genuinely like, or b) have a connection with via a cause or interest (e.g. organic cotton blouses, garments that benefit a non-profit, etc.)

Here are things to consider when going the celebrity route:

Who do you want to wear your clothes and why?

  • Just because you admire someone's acting skills is not enough to get them to wear your apparel. You'll have to view magazine articles, website images, etc. to get an idea of what your targeted celebrity actually wears. Always dressed up? T-shirts and jeans? The "why" should be answered ensuring that you are reaching out to a celebrity who makes sense for your line.

Embrace up-and-coming celebrities

  • We all had to start somewhere, so be open to emerging celebrities who are on their way. Do your research to ensure that their acting, singing, modeling, etc. skills are legitimate, and consider dressing or gifting those individuals. Since they are new on the scene, they may be more open to wearing those gifted items.

Be on the prowl for pics

  • After you've gifted an item to a celebrity, you'll want to follow-up with the publicist for pics. You can also search paparazzi websites to see if your item was captured on [insert name]. Often publicists will follow-up with a pic if they are able to, however, sometimes they forget or the opportunity for a pic was missed.

Write a personal introduction note

  • Let the publicist know why you're sending something and what you hope to have happen. Don't make the note too long or too personal. You're not only a fan, but a fashion professional, so your letter should exude a professional tone and not star-struck stalker.

How do you get in touch with the celebs?

  • There are several celebrity databases available, but you can start simply by going to your favorite celebrity's official web page on the Internet. There is typically contact information for their management or publicity team. You can check the IMDB (Internet Movie Database) page online for contact info on the management team. Another option is the Screen Actors Guild, which may assist you with contact info for celebrity's agents and management teams.

About the author: Nancy


Nancy Vaughn is an entrepreneur and principal, PR & Marketing Director of White Book Agency, a full-service public relations, marketing and special events firm, specializing in fashion, beauty and lifestyle brands. She excels at assisting media professionals and clients alike, and is called upon frequently by media outlets for her PR/business knowledge, coaching and industry connections. She leads strategic publicity and marketing campaigns for businesses across the country and her clients have been seen in/on: InStyle, New Beauty, Style.com, Forbes, Design Bureau, Luxe Interiors & Design, MSN Fitbie, E! TV, CNN Latino, Refinery 29, The New York Times, Daytime TV, Dwell and more.

9 Comments

  • Posted August 26, 2010 at 4:30 pm | Permalink

    Nancy,

    These are great tips!

    Think that looking closely at rising/up-and-coming celebrities whose brand — persona, image and desired trajectory/roles — could help be painted, in some small way, by donning the piece is essential. And think that the up-and-comer/team is particularly keen to associate with brands, be they niche or not, that can benefit them from a pure cachet standpoint or give them a story/added dimension to share with their audiences (e.g., casual, trend spotter, conservative, etc.).

    -Chris Ehrlich

  • Posted August 26, 2010 at 4:30 pm | Permalink

    Nancy,

    These are great tips!

    Think that looking closely at rising/up-and-coming celebrities whose brand — persona, image and desired trajectory/roles — could help be painted, in some small way, by donning the piece is essential. And think that the up-and-comer/team is particularly keen to associate with brands, be they niche or not, that can benefit them from a pure cachet standpoint or give them a story/added dimension to share with their audiences (e.g., casual, trend spotter, conservative, etc.).

    -Chris Ehrlich

  • Posted August 26, 2010 at 7:22 pm | Permalink

    Thanks, Chris!

  • Amanda
    Posted September 1, 2010 at 8:14 pm | Permalink

    This is great advice especially for someone trying to get their foot into the fashion industry door like myself. I found the tip to embrace new up and coming celebrities to be particularly helpful. It makes sense; start your loyalties early. That way when someone makes it to the top they will remember who helped them get there.

  • Amanda
    Posted September 1, 2010 at 8:14 pm | Permalink

    This is great advice especially for someone trying to get their foot into the fashion industry door like myself. I found the tip to embrace new up and coming celebrities to be particularly helpful. It makes sense; start your loyalties early. That way when someone makes it to the top they will remember who helped them get there.

  • Posted September 1, 2010 at 8:23 pm | Permalink

    Thanks, Amanda and good luck!

  • Posted September 1, 2010 at 8:23 pm | Permalink

    Thanks, Amanda and good luck!

  • Trentbesting
    Posted October 4, 2011 at 9:35 pm | Permalink

    YA KNOW … this could wind up in what not to wear!

  • Posted April 11, 2013 at 6:45 pm | Permalink

    Great advice! How do you find celebrity publicists?

2 Trackbacks

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.