sign up

Get a free fashion PR plan template and special offers exclusive to insiders!


PR Couture's Crosby Noricks Speaking at MAGIC

Just a quick note to let you know that PR Couture founder Crosby Noricks will be speaking at MAGIC on August 17 on a panel titled, "SOCIAL MARKETING: STRATEGIES FOR CUSTOMER ENGAGEMENT, PRODUCT RESEARCH & ONLINE SALES." If you are going to be attending, just in Vegas, throwing a party, whatever, we'd love a chance to meet in person - best way to set that up is through email or twitter. Please note Crosby will be out of the country until August 15 with limited access to internet.

Additional panelists include:

  • Macala Wright Lee, Principal – Fashionably Digital Los Angeles
  • Daniela Zeltzer, Director of Marketing – XCVI Clothing
  • Daria Shualy, CEO – Sense of Fashion
  • Carolyn Coles, Digital Culture and Innovation – Lululemon Athletica

MAGIC continues to support the business of fashion by offering the industry’s widest variety of resources – global brands from head-to-toe, all the latest trends, a new footwear event – FN Platform, and a forum for industry leaders to share key information, news and insights with their peers.

MAGIC’s unique world-class seminar series offers Zappos’ extraordinary CEO, Tony Hsieh discussing the critical role customer service plays in the corporate world. NPD Group’s world renowned analyst Marhsal Cohen will explain how fashion businesses must forge ahead in this new decade. And if you’re looking to expand global efficiency, you’ll hear one of Obama’s top Trade Reps, Gail Strickler, explain up-to-date information on free trade agreements.

Additional topics will be covered, including spring forecasting, global trends for product development, sustainability and “green” production, how to plan, merchandise and brand your business and more.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • I love PRcouture
    Posted August 12, 2010 at 1:36 pm | Permalink

    I would love to go to this event, however, the website states that it is reserved for fashion buyers. I am in the process of starting my own fashion PR firm and obv. this would be a great place to obtain new clients. Does anyone know if I would be able to attend the next Magic event?

  • Posted September 2, 2010 at 1:56 pm | Permalink

    Hi there,

    Your website is very inspiring to me as well as the professionals that have been featured, well-done Crosby!

    When you have a chance, I’d love to see more posts about the Creative aspect of the PR business. I’ve been doing lots and lots of research on that and I find to be a VERY DIFFICULT subject to find good articles about. By being part of the creative industry myself, I’m always searching for PR agencies to partner with and to offer my creative services (look books, catalogs, press kits, …)

    It would be extremely helpful to see what’s out there and also to compare how PR agencies are applying their marketing tools to gain editorial and press coverage.

    Anyway, just a thought, keep up with the good work!!

    Ana Carini

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at