PR Couture's Crosby Noricks Speaking at MAGIC

Just a quick note to let you know that PR Couture founder Crosby Noricks will be speaking at MAGIC on August 17 on a panel titled, “SOCIAL MARKETING: STRATEGIES FOR CUSTOMER ENGAGEMENT, PRODUCT RESEARCH & ONLINE SALES.If you are going to be attending, just in Vegas, throwing a party, whatever, we’d love a chance to meet in person – best way to set that up is through email or twitter. Please note Crosby will be out of the country until August 15 with limited access to internet.

Additional panelists include:

  • Macala Wright Lee, Principal – Fashionably Digital Los Angeles
  • Daniela Zeltzer, Director of Marketing – XCVI Clothing
  • Daria Shualy, CEO – Sense of Fashion
  • Carolyn Coles, Digital Culture and Innovation – Lululemon Athletica

MAGIC continues to support the business of fashion by offering the industry’s widest variety of resources – global brands from head-to-toe, all the latest trends, a new footwear event – FN Platform, and a forum for industry leaders to share key information, news and insights with their peers.

MAGIC’s unique world-class seminar series offers Zappos’ extraordinary CEO, Tony Hsieh discussing the critical role customer service plays in the corporate world. NPD Group’s world renowned analyst Marhsal Cohen will explain how fashion businesses must forge ahead in this new decade. And if you’re looking to expand global efficiency, you’ll hear one of Obama’s top Trade Reps, Gail Strickler, explain up-to-date information on free trade agreements.

Additional topics will be covered, including spring forecasting, global trends for product development, sustainability and “green” production, how to plan, merchandise and brand your business and more.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.