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Photo by Andy Espin

Round Two: Fashion Speed Networking in London, October 7

Photo by Andy Espin

If you are anything like me, networking events are rarely more satisfying than the watered down coffee so often served. If you're lucky enough to be in London, Fashion Speed Networking has eliminated that frantic standing around looking for a friendly face (or a great pair of shoes!) to talk to, offering something efficient and effective instead.

Over 100 industry pros turned up at last month's inaugural event for fast-chatting/moo card exchanging. A bell rang every 20 seconds before allowing 2 minutes for introductions. 2 minutes! Colored badges indicated whether individuals were fashion, beauty or industry professionals, making it easy to tailor discussions for maximum impact. The concept proved so successful that Fashion Insight has decided to turn it into a bimonthly occurrence.

“Massive value for meeting PR fashion contacts”

Roy Storch: George Malster

The next Fashion and Beauty Speed Networking Event is scheduled on Thursday October 7 at co-working space The Cube. Question is - when will NYC or LA take the hint and put on their own super-speedy soiree? What do you think about the concept of speed networking?

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.