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Advanced Social Media for Fashion Brands & Retailers

Attending the WWD Magic Tradeshow was a blast. Not only did I sit on a panel with five incredibly talented and passionate women, each of whom brought a unique perspective and tangible results to share, but I was also able to get a better insight into the typical challenges and questions arising from the fashion industry about social media, it's influence and power to build community, enhance brand loyalty and drive sales.

It's never fun watching yourself on video (reminder to self: glasses off next time!), but I wanted to share  our panel presentation, which aimed to move beyond the basic Twitter and Facebook "how-to" and into true social media integration across multiple internal departments (marketing, PR, customer service) and geo-location.  For a "real world" example of this, skip to Carolyn Coles, Head of Digital Culture & Innovation for Lululemon, amazing stuff.

Advanced Social Media for Fashion Brands & Retailers, Part 1

Advanced Social Media for Fashion Brands & Retailers, Part 2

Panelists (from left): Daria Shualy of SenseOFashion, FashionablyMarketing.Me’s Macala Wright Lee, Crosby Noricks of PR Couture/Red Door Interactive, Carolyn Coles of Lululemon, Daniela Zeltzer of XCVI Clothing. Moderated by Staci Riordan of Fox Rothschild

What do you think? Are these similar to the conversations you are bringing to the table?

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

3 Comments

  • Posted September 17, 2010 at 5:53 am | Permalink

    Great to see that there is an understanding that Social Media goes beyond your basic function of facebook and twitter and there is a deeper integration. Social Media is a powerful tool, you just need to know how to leverage it’s power to your brand advantage!

  • Posted September 17, 2010 at 5:53 am | Permalink

    Great to see that there is an understanding that Social Media goes beyond your basic function of facebook and twitter and there is a deeper integration. Social Media is a powerful tool, you just need to know how to leverage it’s power to your brand advantage!

  • Posted September 26, 2010 at 2:14 pm | Permalink

    So glad I found your website! I really enjoyed watching those videos and as I work with many of the fashion bloggers you mentioned, I wish I had been in attendance at the conference. Would love the change to discuss these issues with you further Crosby!

    Beth Anderson
    Editor-in-Chief ChicGalleria.com

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.