sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

HM-and-Lanvin

Fashion PR: H&M to Entice Bloggers with Lanvin Video Exclusive

Hot on the heels of yesterday's ruminations about fashion film and video lookbooks comes a new blog contest announcement by H&M - offering the exclusive Lanvin Hearts H&M video to the blogger installs and receives the most votes the accompanying H&M widget. The video will be shown only on the blog who wins the contest, and it's open to everyone (details are on the brand's Facebook page).

Here are just some of the reasons this campaign is smart:

  • Instant branding (free advertising) across hundreds of participating sites through a standardized widget
  • Huge traffic incentive for bloggers, not to mention...
  • H&M is providing a content exclusive, something of real value to fashion bloggers

What do you think of the campaign?

...via Fashionista.com

About the author: prcouture


Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.