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Fashion PR: H&M to Entice Bloggers with Lanvin Video Exclusive

Hot on the heels of yesterday's ruminations about fashion film and video lookbooks comes a new blog contest announcement by H&M - offering the exclusive Lanvin Hearts H&M video to the blogger installs and receives the most votes the accompanying H&M widget. The video will be shown only on the blog who wins the contest, and it's open to everyone (details are on the brand's Facebook page).

Here are just some of the reasons this campaign is smart:

  • Instant branding (free advertising) across hundreds of participating sites through a standardized widget
  • Huge traffic incentive for bloggers, not to mention...
  • H&M is providing a content exclusive, something of real value to fashion bloggers

What do you think of the campaign?


About the author: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at