Advanced Social Media for Fashion Brands & Retailers

Attending the WWD Magic Tradeshow was a blast. Not only did I sit on a panel with five incredibly talented and passionate women, each of whom brought a unique perspective and tangible results to share, but I was also able to get a better insight into the typical challenges and questions arising from the fashion industry about social media, it’s influence and power to build community, enhance brand loyalty and drive sales.

It’s never fun watching yourself on video (reminder to self: glasses off next time!), but I wanted to share  our panel presentation, which aimed to move beyond the basic Twitter and Facebook “how-to” and into true social media integration across multiple internal departments (marketing, PR, customer service) and geo-location.  For a “real world” example of this, skip to Carolyn Coles, Head of Digital Culture & Innovation for Lululemon, amazing stuff.

Advanced Social Media for Fashion Brands & Retailers, Part 1

Advanced Social Media for Fashion Brands & Retailers, Part 2

Panelists (from left): Daria Shualy of SenseOFashion, FashionablyMarketing.Me’s Macala Wright Lee, Crosby Noricks of PR Couture/Red Door Interactive, Carolyn Coles of Lululemon, Daniela Zeltzer of XCVI Clothing. Moderated by Staci Riordan of Fox Rothschild

What do you think? Are these similar to the conversations you are bringing to the table?

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.