Fashion PR: H&M to Entice Bloggers with Lanvin Video Exclusive

Hot on the heels of yesterday’s ruminations about fashion film and video lookbooks comes a new blog contest announcement by H&M – offering the exclusive Lanvin Hearts H&M video to the blogger installs and receives the most votes the accompanying H&M widget. The video will be shown only on the blog who wins the contest, and it’s open to everyone (details are on the brand’s Facebook page).

Here are just some of the reasons this campaign is smart:

  • Instant branding (free advertising) across hundreds of participating sites through a standardized widget
  • Huge traffic incentive for bloggers, not to mention…
  • H&M is providing a content exclusive, something of real value to fashion bloggers

What do you think of the campaign?

via Fashionista.com

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.