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Getting IN: Life as a Fashion PR Intern at Chic Little Devil PR

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Paige
    Posted October 19, 2010 at 6:59 pm | Permalink

    Thanks so much for posting your interview with these people! This is so insightful to me because I always felt that a career in the PR field (especially with fashion) seemed far-fetched. Being in my senior year as a PR major this has inspired me to reconsider my direction with PR and maybe focus on a fashion perspective! Thanks for posting and good luck!

  • Posted October 19, 2010 at 7:23 pm | Permalink

    Paige, I am so glad this series is an encouragement to you! That was our goal for these features, so that is great to hear:-) Thanks for the feedback!

  • Nicole Davila
    Posted October 24, 2010 at 5:49 pm | Permalink

    Just like Paige said above, I have always felt that having the opportunity to work in such a field was way out of my league, especially living here in Kansas. I am currently a senior in the Journalism school at the University of Kansas and graduating a year early. From reading this interview with Shonte Shannon I gained a lot of inspiration. Hopefully I can get in contact with someone in this field and follow my dreams in the PR side of the infamous fashion industry.

One Trackback

  • […] So after reading this article, I started wondering what an internship would be like. I was thinking it was more getting the office coffees and watching the professionals than actually writing press releases and being involved in the company. But I was proven wrong with the article Getting IN: Life as a Fashion PR Intern at Chic Little Devil PR. […]

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at