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NYFW Seat Assignments 2.0: Fashion GPS QR Code Check In

Thanks to FashionGPSand their Digital Check In, the move to Lincoln Center wasn’t the only noticeable change this year, as the formerly long, painful lines to obtain seat assignment were practically non-existent, at least for a few shows!

Those who RSVP’d in advance were assigned a seat and sent an email alert with a QR code to be printed and brought to the show.  At Lincoln Center, kiosks with QR code scanners and printers were scattered around the main lobby to easily print your your seat assignment and bar-code.  An attendant then  scanned your receipt on your way into the presentation room, which meant you were checked in and “seated.” On the back-end, this scan sent a live update to a computer system where another attendant could see who's checked in and instantly reassign seats if necessary, amazing stuff for anyone who has ever worked a runway show!

IMG reports that 80% of NY Fashion Week designers showing at Lincoln Center will be using this system to manage their Spring/Summer 2011 events. Could this be the the end of pushing and shoving (or sneaking) your way into the shows? Were you at Lincoln Center - what was your experience with the QR Codes and Kiosks? Here's what ourTwitter friends had to say:

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Michael Shane
    Posted September 23, 2010 at 4:25 pm | Permalink

    @sugarlaws i thought they weren’t using them either since i saw so many people lining up at the designers check in, but thats only because i didn’t see the kiosks… once i realized they were there i used them on every other show that I had a QR code for, which was pretty much all of them. It made being late to every show that much easier to breeze right to my seat.

  • Posted September 27, 2010 at 10:51 pm | Permalink

    The scanner kiosks were super cool, but they weren’t used as often as they could have been, especially for guests that had paper designer invites. It seemed like a success so hopefully in February the buzz will get around and more people will be aware of Fashion GPS and make it even smoother for show check-ins!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at