NYFW Seat Assignments 2.0: Fashion GPS QR Code Check In

Thanks to FashionGPSand their Digital Check In, the move to Lincoln Center wasn’t the only noticeable change this year, as the formerly long, painful lines to obtain seat assignment were practically non-existent, at least for a few shows!

Those who RSVP’d in advance were assigned a seat and sent an email alert with a QR code to be printed and brought to the show.  At Lincoln Center, kiosks with QR code scanners and printers were scattered around the main lobby to easily print your your seat assignment and bar-code.  An attendant then  scanned your receipt on your way into the presentation room, which meant you were checked in and “seated.” On the back-end, this scan sent a live update to a computer system where another attendant could see who’s checked in and instantly reassign seats if necessary, amazing stuff for anyone who has ever worked a runway show!

IMG reports that 80% of NY Fashion Week designers showing at Lincoln Center will be using this system to manage their Spring/Summer 2011 events. Could this be the the end of pushing and shoving (or sneaking) your way into the shows? Were you at Lincoln Center – what was your experience with the QR Codes and Kiosks? Here’s what ourTwitter friends had to say:

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.