2010 September | PR Couture: Fashion PR, Marketing & Social Media

Fashion PR Method Debuts in LA September 25, 26

September 19, 2010 1 Comment written by Crosby

You’ve heard the rumors and rumblings, the fashion PR pro’s are in town! PR Couture is très excited to be the official sponsor of Fashion PR Method, the first and only Los Angeles based training program dedicated to teaching aspiring industry pro’s what it takes to enter and succeed in the competitive world of Fashion PR. This is an unparalleled opportunity for those serious about a career in fashion publicity. Plus, after you complete the class, all graduates become members of the ‘Method Network’, which provides updates, industry information, internships, and job opportunities.

The first 2-day workshop will take place at The Standard Hotel on September 25, 26 so clear your calender and register! If all goes well, the Fashion PR Method will become a monthly event, and with enough demand (or champagne & cupcakes bribes!), may expand into additional cities. Stay in touch with Fashion PR Method on Twitter and Facebook and please, spread the word to your friends!

Filed Under: Jobs & Internships, News & Events, PR Couture, Tips & Strategy

The Rise of the Fashion Film: Armani and Dior Unveiled

September 15, 2010 2 Comments written by Crosby

Photos Courtesy of Armani

In April, I was lucky enough to spend a weekend immersed in the Fashion Film Short at the La Jolla Fashion Film Festival, and later noted this genre as an emerging trend and powerful PR/branding tool in my presentation at Fashion Camp LA. Since then, I’ve continued to receive an influx of emails containing video lookbooks, short fashion narratives, even photo shoot “behind the scenes” videos provided as alternatives to the traditional PDF. I love seeing the creativity and physical presence of the clothes through these moving pictures and am curious:

PR’s – are you talking with your designers about video/film as an extension of PR strategy?
Designers – have you started to leverage film/video in new ways?
Bloggers – do you prefer video lookbooks, or does it create more of a hassle when creating outfit posts, etc?
Are the costs associated worth the ROI – what is or should be the measurement of success when it comes to these types of films?

After releasing a teaser via Facebook and twitter posts, today Armani unveiled short films statrring Megan Fox and Cristiano Ronaldo, and Dior’s new film starring Jude Law (directed by Guy Ritchie) has more that 200k YouTube views. Of course, not every designer has celebrity glamazons and mega-directors at their disposal – but it does provide enough eye-candy to brainstorm with, yes?