Round Two: Fashion Speed Networking in London, October 7

Photo by Andy Espin

If you are anything like me, networking events are rarely more satisfying than the watered down coffee so often served. If you’re lucky enough to be in London, Fashion Speed Networking has eliminated that frantic standing around looking for a friendly face (or a great pair of shoes!) to talk to, offering something efficient and effective instead.

Over 100 industry pros turned up at last month’s inaugural event for fast-chatting/moo card exchanging. A bell rang every 20 seconds before allowing 2 minutes for introductions. 2 minutes! Colored badges indicated whether individuals were fashion, beauty or industry professionals, making it easy to tailor discussions for maximum impact. The concept proved so successful that Fashion Insight has decided to turn it into a bimonthly occurrence.

“Massive value for meeting PR fashion contacts”

Roy Storch: George Malster

The next Fashion and Beauty Speed Networking Event is scheduled on Thursday October 7 at co-working space The Cube. Question is – when will NYC or LA take the hint and put on their own super-speedy soiree? What do you think about the concept of speed networking?

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.