Sean Ocean (photographer) and Ashley Albee (stylist), Bayfront Magazine’s Launch Party @ LIV in Miami Beach Photos by: Keith Isaac
Bayfront Magazine launched just eight short months ago with the goal of mixing mixing Vogue, Elle and Vanity Fair (publications EIC Julie Rabbini loved to read while growing up) with something new. To celebrate the first quarterly issue, featuring Audrina Patridge of The Hills on the cover, Bayfront Magazine held launch partiesat the Blue Martini in Naples and Fontainebleau‘s Liv nightclub in Miami Beach.
Who is Bayfront Magazine’s target audience and where is it distributed?
JR: Our target demographic is women and men, 18-mid 40s who are fashion savvy, chic and interested in high-end fashion, couture, style and entertainment. Right now our magazine is distributed in Miami, Naples and surrounding cities, plus distribution in Los Angeles. We plan to take our magazine national after the first of the year in 2011. Our magazine comes out quarterly and is also available online.
How did you get started in the fashion magazine industry?
JR: I’ve worked at various magazines around town and I’ve always been drawn to fashion, photography and everything else combined. A magazine is a good medium to mix everything together. I felt like Bayfront Magazine was something desperately needed in this area because I noticed their [other publications] fashion sections were small.
What makes your publication different?
JR: When I first started the magazine, I didn’t know it was going to take off this much. I was just hoping to do something local. It got bigger than I thought it was going to be! I wanted something that mixed everything together: celebrities, entertainment, new up and coming designers, couture, ready to wear.
When choosing designers to feature in your publication, what do you and your team look for?
JR: We look for designers who have a really unique style. There are really no guidelines when you work in fashion because there are so many different styles we look for and we seek whatever draws us in.
What types of pitches are you interested in from fashion designers and publicists? What are your editors looking for?
JR: I get a lot of emails from PR people who want me to feature their clients. The main thing I look for are celebrities for our magazine who are well known. I also look for new designers as well as existing designers that have lines from ready-to-wear all the way to like, yoga. I look for everything! I have unique taste and I kind of know the reader, because it’s the same style that I look for in the magazine. Whatever appeals to me, I’m pretty sure it’s going to appeal to the reader.
I ask for look books from the designers. I ask for a pitch from the PR people and it’s just whatever pops out to me is what I’m going to put in there [the magazine]. Usually for fashion designers, it doesn’t have to be anyone extremely well-known, as long as they’re up and coming and they’ve done some really cool things.
Bayfront Magazine’s winter issue is due out December 1, 2010 and rumor has it that the winter fashion spread will feature a big-time celebrity!
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