Fashion PR News: Touch of Pink PR Signs Mallory Musante

Touch of Pink Public Relations, a New York boutique fashion and lifestyle agency specializing in footwear and accessories, will be executing the PR program for footwear designer and band Mallory Musante. Launched in Spring 2009, each Mallory Musante shoes is hand-painted and meant to be worn at the office and well into the night. Customers are also able to create their own shoe style for a one of a kind Michell Musante original.

Mallory Musante Shoes is based in Connecticut and can be purchased exclusively through the brand’s website.

Have a new client, hire, case study, or something fun to share? Email info[at]prcouture.com

Fashion, Entertainment, Celebrity: How to Pitch Bayfront Magazine

Omid Rabbani and Julie Rabbani,   Bayfront Magazine’s Launch Party @ LIV in Miami Beach Photos by: Keith Isaac

Sean Ocean (photographer) and Ashley Albee (stylist), Bayfront Magazine’s Launch Party @ LIV in Miami Beach Photos by: Keith Isaac

Bayfront Magazine launched just eight short months ago with the goal of mixing mixing Vogue, Elle and Vanity Fair  (publications EIC Julie Rabbini loved to read while growing up) with something new.  To celebrate the first quarterly issue, featuring Audrina Patridge of The Hills on the cover, Bayfront Magazine held launch partiesat the Blue Martini in Naples and Fontainebleau‘s Liv nightclub in Miami Beach.

Who is Bayfront Magazine’s target audience and where is it distributed?

JR: Our target demographic is women and men, 18-mid 40s who are fashion savvy, chic and interested in high-end fashion, couture, style and entertainment. Right now our magazine is distributed in Miami, Naples and surrounding cities, plus distribution in Los Angeles. We plan to take our magazine national after the first of the year in 2011. Our magazine comes out quarterly and is also available online.

How did you get started in the fashion magazine industry?

JR: I’ve worked at various magazines around town and I’ve always been drawn to fashion, photography and everything else combined. A magazine is a good medium to mix everything together. I felt like Bayfront Magazine was something desperately needed in this area because I noticed their [other publications] fashion sections were small.

What makes your publication different?

JR: When I first started the magazine, I didn’t know it was going to take off this much. I was just hoping to do something local. It got bigger than I thought it was going to be! I wanted something that mixed everything together: celebrities, entertainment, new up and coming designers, couture, ready to wear.

When choosing designers to feature in your publication, what do you and your team look for?

JR: We look for designers who have a really unique style. There are really no guidelines when you work in fashion because there are so many different styles we look for and we seek whatever draws us in.

What types of pitches are you interested in from fashion designers and publicists? What are your editors looking for?

JR: I get a lot of emails from PR people who want me to feature their clients. The main thing I look for are celebrities for our magazine who are well known. I also look for new designers as well as existing designers that have lines from ready-to-wear all the way to like, yoga. I look for everything! I have unique taste and I kind of know the reader, because it’s the same style that I look for in the magazine. Whatever appeals to me, I’m pretty sure it’s going to appeal to the reader.

I ask for look books from the designers. I ask for a pitch from the PR people and it’s just whatever pops out to me is what I’m going to put in there [the magazine]. Usually for fashion designers, it doesn’t have to be anyone extremely well-known, as long as they’re up and coming and they’ve done some really cool things.

Bayfront Magazine’s winter issue is due out December 1, 2010 and rumor has it that the winter fashion spread will feature a big-time celebrity!

PR Couture, LAMB, Tory Burch: Business of Fashion Panel, River Club NYC

Crosby Noricks

Senior Thesis Presentation, "Fashion Playground," Pitzer College 2001

Join Pitzer College for wine, hors d’oeuvres and conversation

at the beautiful and historic

River Club of New York
447 East 52nd Street
New York, NY 10022

Wednesday, October 6, 2010

6:30–8:30 p.m.

I am so excited to be hopping on a red-eye tomorrow night (well, that part isn’t so great) to head to New York City for a few days. I’m there specifically to speak on an alumni panel for Pitzer College (one of the Claremont Colleges), a free-thinking, social-responsibility focused tiny weirdo liberal arts college where I once had to write a paper connecting Irish Dancing to the historical craft of gun-making. Quirkiness of that one freshman seminar assignment aside, it was through the flexibility of Pitzer that I was able to wrangle a study abroad trip to the London College of Fashion as part of my media studies degree.  And it was through that experience, as well as classes in feminist thought, art and film, that my first inquiries into the academic study of fashion occurred.

Much to my glee and surprise, a small handful of other alums have also ventured into the fashion industry, and these are some serious success stories:

Tim Schifter ’80 is chair and CEO of Schifter + Partners, an accessories company he founded with Gwen Stefani. Together, they design and manufacture handbags, small leather goods and computer accessories under the L.A.M.B. and Harajuku Lovers brands. Following his graduation from Pitzer as a political science major, Schifter started his fashion career at LeSportsac, which was founded by his father. He took the reins when his father retired, and grew LeSportsac into a $100 million company.

Honor Brodie ’93 joined Tory Burch in 2008 as Editor in Chief where she currently oversees the look, feel and content of toryburch.com as well as the brand’s social media. She graduated from Pitzer College with a degree in American Studies. She began her career at the talent agency, International Creative Management. In 1995, she switched to working in magazines—first at the Los Angeles bureau of Vanity Fair and then at In Style. As In Style’s West Coast Correspondent, she covered the red carpet and booked celebrities. In 1999 she was promoted to Senior Writer to write features and cover stories. In 2001 she moved to the New York office where as Assistant Managing Editor she conceptualized, assigned and edited many of the magazine’s most popular issues.

Elysha Lenkin ’93 has been a New York City-based fashion stylist for over 10 years. Throughout her career she has worked with a variety of clients including major brands; AT&T and Huggies, retail stores; Aeropostale and TJ Maxx, popular magazines; Parents and Time Out, and celebrities;  like Tina Fey and Carrie Underwood to name a few. Before entering the world of fashion, Elysha was a contributing journalist for trend-setting magazines URB and Index. She started styling upon the insistence of her photographer friends, who recognized Elysha’s eye for style and knack for spotting trends in fashion, music and travel.

This is going to be an amazing event, so if you are interested, please consider grabbing a ticket. PS – there are some amazing door prizes and gift bags,  you are sure to learn a lot about the industry, go home with some sweet swag, and perhaps I’ll tell you about “Swanky Mondays,” which included dressing up in our prom-style finery and acting out parts of Dirty Dancing in dorm hallways. Oh college.