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Part 1: Brand Building with Fashion Brand Fischer Clothing

About the author: Crosby Noricks


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

3 Comments

  • Chipo
    Posted December 6, 2010 at 7:52 am | Permalink

    Hey Crosby, love, love LOVE this idea of an interview series. Apart from it being quite insightful (1. had never heard of Fischer across this side of the pond & 2. now I’m convinced I’ll come back as a fashion designer in my second life) its a neat idea that many other specialist PR agencies would do well to follow instead of relying on the good old “here’s another [interesting] white paper on our industry”.
    Definitely bookmarking this as a case study of sorts for future reference. And looking forward to part 2 😉

    Cheers!

  • Posted December 14, 2010 at 10:13 am | Permalink

    Great interview. Thanks for sharing.

  • Posted December 14, 2010 at 10:13 am | Permalink

    Great interview. Thanks for sharing.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.