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Part 2: Show Me The Pretty – Fashion PR Advice with Fashion Loves People

4 Comments

  • Anonymous
    Posted December 17, 2010 at 11:02 pm | Permalink

    Very insightful article! Also I loved that the article featured different points of view from different publicists. The only thing that I would add (keep in mind I’m a blogger) is to relate to the blogger/media person. You don’t have to personalize every email but please show them that you’ve read their blog or magazine & explain how you fit in with them in a pitch. I can’t tell you how many times, I’ve gotten jewelry brand pitches or pet product pitches…and I’m a fashion blogger! If you want a response make sure you personalize when possible (especially if pitching to a major magazine or blogger) and make it relevant.

    For example, I got an email today from a new boutique in California & even though I’m on a blog break I responded to the email because I knew they’d read my blog. She listed specific elements on my blog such as the fact that I do different daily posts, stated my accomplishments like me getting a degree in English & complimented my writing style…in essence, she stroked my ego…but…guess what?! I interrupted my break & immediately responded to an email and have already guaranteed the boutique a story. So if you want results, put the time in. You can do it! Just work hard, believe in yourself, and stay positive!

  • Anonymous
    Posted December 17, 2010 at 11:02 pm | Permalink

    Very insightful article! Also I loved that the article featured different points of view from different publicists. The only thing that I would add (keep in mind I’m a blogger) is to relate to the blogger/media person. You don’t have to personalize every email but please show them that you’ve read their blog or magazine & explain how you fit in with them in a pitch. I can’t tell you how many times, I’ve gotten jewelry brand pitches or pet product pitches…and I’m a fashion blogger! If you want a response make sure you personalize when possible (especially if pitching to a major magazine or blogger) and make it relevant.

    For example, I got an email today from a new boutique in California & even though I’m on a blog break I responded to the email because I knew they’d read my blog. She listed specific elements on my blog such as the fact that I do different daily posts, stated my accomplishments like me getting a degree in English & complimented my writing style…in essence, she stroked my ego…but…guess what?! I interrupted my break & immediately responded to an email and have already guaranteed the boutique a story. So if you want results, put the time in. You can do it! Just work hard, believe in yourself, and stay positive!

    • Posted December 18, 2010 at 7:48 pm | Permalink

      Yay! I love stories like this – it validates the value of taking the time to create pitches that, as you say ” show them that you’ve read their blog or magazine & explain how you fit in with them.”

      • Anonymous
        Posted December 21, 2010 at 7:30 pm | Permalink

        Most definitely!

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.