Shop The Runway: Neiman Marcus Launches Virtual Fashion Week

neiman marcus fashion week

Current Neiman Marcus Homepage

If you weren’t convinced that the concept, function and future of Fashion Week was metamorphosing, Neiman Marcus is removing the barriers of access and location by allowing at customers to view and then immediately purchase looks as they go down the runway.

Starting today, Neiman Marcus will showcase daily videos from 11 AM CST to 8:00 PM CST. Show looks available for sale will be shown on the site in each designer’s boutique. During the airing of the runway show, the looks available for sale will be available for viewing at the same time. Additionally, Fashion Director Ken Downing will call out highlights of each day’s line-up and Roopal Patel, Senior Market Editor, Fashion Accessories, will also be calling out shoes and handbags that were seen on the runways or were inspired by what was seen on the runway.

What do you think about Neiman Marcus’ approach? Will you be watching? What are the implications for the industry as a whole when runway looks are so closely tied to sales?

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.