Fashion PR Fridays: Using Video & Film To Extend PR

Fashion PR Resources and Links

Are you using video or creating short fashion films as part of PR strategy? If not, why not? Below, some sparks of inspiration…

Behind the Scenes of the latest Lucky blogger something or another (via Fashion is Spinach)

Cause marketing, event recaps and interviews boost PR (via QuestPR)

  • This vlog celebrates the sparkling expansion of bespoke diamond specialist Stoners and compliments our traditional and digital PR campaign

Levi’s have eyes! (via Hypebeast)

  • The folks over at Levi’s have teamed up on a project with Hamburger Eyes, a publication that acts as a pictorial history book using black and white contributions from both amateur and professional photographer

This film by Alexandra Roxo for Suzanne Rae fall/winter 2011 collection is one of the most exquisite things I have ever seen.

Another Magazine sponsored this 3D film of Kate Moss directed by Baille Walsh

(and if you haven’t already, please use your voice on this crazytown Planned Parenthood insanity. Sign the open letter)

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.