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Fashion PR News: Urban Suite PR Batters Up with New Client Cake

Urban Suite PR,  a full service marketing, branding, and public relations firm based in Atlanta, GA, has announced their latest client, organic t-shirt line Cake Apparel. Cake is a NYC-based, limited-run company printed on American Apparel that caters to teens and young adults. Lead by creative director Lorin Jones, the line recently landed financial backing from and the celebrity endorsement of Hell’s Kitchen contestant Nilka Hendricks.

Urban Suite will be reaching out to eco-friendly publications that the 16-25 demographic. Additionally, Cake Apparel will host several give-a-ways and contests through social media and Urban Suite will be proactively involved in influencer gifting and outreach.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at