Fashion PR News: Urban Suite PR Batters Up with New Client Cake

Urban Suite PR,  a full service marketing, branding, and public relations firm based in Atlanta, GA, has announced their latest client, organic t-shirt line Cake Apparel. Cake is a NYC-based, limited-run company printed on American Apparel that caters to teens and young adults. Lead by creative director Lorin Jones, the line recently landed financial backing from and the celebrity endorsement of Hell’s Kitchen contestant Nilka Hendricks.

Urban Suite will be reaching out to eco-friendly publications that the 16-25 demographic. Additionally, Cake Apparel will host several give-a-ways and contests through social media and Urban Suite will be proactively involved in influencer gifting and outreach.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.