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Twitter Royalty: How To Land an Internship at Glamour and Fashion Week Tickets to Herve Leger (or Something Like That)

By Elizabeth Kellogg

The first time I heard about Twitter was in the fall of 2008. I was taking a public relations course at New York University’s School of Continuing and Professional Studies (after following my fiancé to the Big Apple just as the economy tanked). Jobs were scarce and I figured that if I couldn’t get hired, I might as well further my education. I was in the market for a career change anyway. I’d never been satisfied with law.

During class one day, we were discussing how to pitch writers and editors, and a classmate brought up Twitter. I’d heard the name, but never understood how it worked. As my professor enlightened the class, I recall thinking, “That’s the stupidest idea I’ve ever heard! What can you truly communicate in 140 characters? This trend will pass, and I’ll never participate.”

I was dead wrong on both counts.

Fast forward one year. Through additional courses at NYU, I became so fascinated with social media that I enrolled in their Digital Media Marketing graduate certificate program. During the program, I interned with a fashion photographer to update her web presence. To my surprise, I enjoyed my fashion duties just as much as my work on her blog, facebook, and LinkedIn accounts, but I remained skeptical of Twitter.

On a whim, I enrolled in a fashion writing course through mediabistro.com. The instructor was a Twitter fan, and encouraged her students to “join the conversation.” This time, I took her up on the offer, and my life was never quite the same!

Internship at Glamour Magazine

I began by following everyone I could find of importance in the fashion world. This included my instructor, who happened to also be the senior style writer at Glamour magazine. A few weeks later, she tweeted about her desire for an intern. I immediately replied, “Are you serious? I’d love to fill that role!” Before long I was hired, and I was hooked on Twitter.

At Glamour, Twitter became my best ally. I found fodder there for many a glamour.com blog post. My editors appreciated the timely and innovative suggestions culled by my conversations and observations from Twitter, and I received four bylines on slideshow features for the website during my internship.

Freelance Fashion Writer

From there, I parlayed those bylines into my current role as a fashion blogger for wetpaint.com’s network-authorized television show fan websites, where I discuss sartorial trends as seen on Glee, Gossip Girl, and The Vampire Diaries. I have secured other freelance fashion writing jobs through Twitter contacts, and occasionally still write for glamour.com. I defy you to find more enjoyable gigs!

Seat at Herve Leger

Beyond professional assistance, Twitter is an excellent source for contests. Last fall, I won a seat at the Herve Leger show during fashion week by retweeting the necessary content. On another occasion, I won a a package of clothes and shoes from Tobi.

Invaluable connections

Twitter also brings less tangible but no less powerful benefits. I keep in touch with countless colleagues, both those I’ve met online and in person, quickly and efficiently. My growing network results in invitations to industry events, including shows during fashion week. These relationships are invaluable.

Feeling motivated yet? Then what are you waiting for?!

My Tips for Maximizing Twitter:

Jump in Head First

  • If you’re waiting to join Twitter, don’t let fear stop you. The twitterverse is kind to newbies, and as Yogi Berra once said, “You can observe a lot just by watching.”

Establish Yourself as an Expert

  • Whether your passion is fashion or trucks, pick one or two subjects and follow everyone who seems relevant. Follow whomever those people follow. Comment on and retweet their best content. Share your own thoughts. Include relevant hashtags, so colleagues can find you. I’ve used “#fashion” more times than I can count!

Make Personal Connections

  • Follow those who follow you, and reply to the musings of others whenever warranted. Go out of your way to build relationships. Assist, encourage, and sympathize with your fellow tweeters, and the results may surprise you.

Be Bold and Be Consistent

  • Don’t be afraid to ask questions or seek out opportunities. Check Twitter constantly, and follow up on leads. Remember: you can’t win if you’re not playing.

About Elizabeth Kellogg

Elizabeth Kellogg is currently a grad student in digital media marketing at NYU; contributor at Glamour.com; fashion blogger at Wetpaint TV fan sites for Glee, Gossip Girl, and Vampire Diaries.  Follow her on Twitter @ekelloggny

Photo: Lindsey Garvey for Cake Plate Boutique

12 Comments

  • Arie Rich
    Posted March 9, 2011 at 7:56 pm | Permalink

    Great post! Very inspiring and motivating. I am a current NYU digital media marketing student as well looking to complete my certificate this fall semester. I love the courses there very helpful. Although I haven’t landed my dream digital/social media marketing job, I’m sure I am not too far behind. :-)

  • Posted March 10, 2011 at 1:15 am | Permalink

    Awesome Post! Thanks for sharing.

  • Posted March 10, 2011 at 1:15 am | Permalink

    Awesome Post! Thanks for sharing.

  • Posted March 10, 2011 at 1:15 am | Permalink

    Awesome Post! Thanks for sharing.

  • Anonymous
    Posted March 18, 2011 at 1:08 am | Permalink

    Awesome post Elizabeth! I’m always telling new bloggers to use Twitter and other social networking sites as much and as often as possible. Twitter is really important b/c ppl. tend to be more relaxed on twitter and don’t mind you sending them brief pitches and then following up via email, etc. Again, amazing post!

  • Anonymous
    Posted March 18, 2011 at 1:08 am | Permalink

    Awesome post Elizabeth! I’m always telling new bloggers to use Twitter and other social networking sites as much and as often as possible. Twitter is really important b/c ppl. tend to be more relaxed on twitter and don’t mind you sending them brief pitches and then following up via email, etc. Again, amazing post!

  • Anonymous
    Posted March 18, 2011 at 1:08 am | Permalink

    Awesome post Elizabeth! I’m always telling new bloggers to use Twitter and other social networking sites as much and as often as possible. Twitter is really important b/c ppl. tend to be more relaxed on twitter and don’t mind you sending them brief pitches and then following up via email, etc. Again, amazing post!

  • Ellen
    Posted March 18, 2011 at 6:26 pm | Permalink

    Thanks for the tips! I have always wondered if it was appropriate to tweet at companies and employees of agencies and designers I want to work for. I follow lots of gurus in the fashion industry and am a new follower of your Twitter account. Make sure the Twitter world knows if you ever need a good intern!

  • Ellen
    Posted March 18, 2011 at 6:26 pm | Permalink

    Thanks for the tips! I have always wondered if it was appropriate to tweet at companies and employees of agencies and designers I want to work for. I follow lots of gurus in the fashion industry and am a new follower of your Twitter account. Make sure the Twitter world knows if you ever need a good intern!

  • Karen
    Posted April 21, 2011 at 10:54 pm | Permalink

    Great tips! This is very helpful, as well as inspiring for me as a PR student. Twitter is a great communication tool and I would like to use it to my advantage. This post is an example of how twitter can help in different ways when used right. I will definitely implement these tips. Thank you!

  • Karen
    Posted April 21, 2011 at 10:54 pm | Permalink

    Great tips! This is very helpful, as well as inspiring for me as a PR student. Twitter is a great communication tool and I would like to use it to my advantage. This post is an example of how twitter can help in different ways when used right. I will definitely implement these tips. Thank you!

  • Karen
    Posted April 21, 2011 at 10:54 pm | Permalink

    Great tips! This is very helpful, as well as inspiring for me as a PR student. Twitter is a great communication tool and I would like to use it to my advantage. This post is an example of how twitter can help in different ways when used right. I will definitely implement these tips. Thank you!

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.