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Fashion PR Fridays: Movers & Shakers

Fashion PR

Fashion advertising agency Lipman gets new executive suite that includes Michael Mendenhall, formerly the senior vice president and chief marketing officer at Hewlett-Packard (via NY Times)

Claire Etchell joins designer denim boutique Donna Ida as PR & Marketing Manager in the UK (via Creative Boom)

William Rast to be awarded brand of the year at American Image Awards (via PRNewsWire)

Create the Group launches swoon worthy, content-rich redesign of Kate Spade (via Mashable)

Calvin Klein's ck one division named exclusive sponsor of global music talent search, MTV Push (via WWD)

About the author: Crosby

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at