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Olivia Lopez, Lust for Life for Olsenboye

Olsenboye Launches Spring Collection with West Coast Fashion Blogger Webisodes

Olivia Lopez, Lust for Life for Olsenboye
Olivia Lopez, Lust for Life for Olsenboye

West Coast Fashion bloggers Lust for LifeIf You Seek Style, Natalie Off Duty, JazziMcG, and Karla's Closet are the latest fashion bloggers plucked by Olsenboye, the clothing line by Mary-Kate sold exclusively at JCPenney, to help promote the Spring 2011 collection.

The Olsenboye Spring 2011 blogger series received coverage on WWD and launched today on TeenVogue. Throughout the month and through the end of April, TeenVogue will continue to feature weekly webisodes with individual fashion bloggers sharing her story of fashion and inspiration. The final  final video captures all of the bloggers as they spend the day together at Venice Beach in their favorite Olsenboye spring styles.

The first video to launch, featuring Olivia from Lust for Life, is a dreamy endeavor that shows Olivia typing on her laptop at a picnic, flipping through a fashion magazine and twirling with a bunch of balloons while her voiceover shares what she loves about Olsenboye (the loud prints, in case you were wondering). The campaign also includes guest blogging on Olsenboye.com and a Blog Lovin advertorial and video seeding program.

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.