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Fashion PR Fridays: Online Magazine Edition

Fashion PR

Google Launches Quarterly Publication. Names it "The Quarterly" (via Mashable)

Rue Mag launches March/April Issue, reports on Twitter that the oxfords on the front cover are by Cole Haan (via Rue)

“When I was talking with Jane about how I would be able to run it, we were thinking about how, you know, I have school and stuff,” Gevinson said, “but that actually helped because the people reading it, the teenage girls, have school too. When you think about news sites and everything, they’re being updated constantly. In our case, I think it’s nicer to have fewer updates but features that have a lot of substance and are really special.”

...more on Tavi, Jane Pratt and the unSassy 2.0 (via WWD)

Watch this space, PR Couture contributor Lauren Scruggs is working on an online magazine of her own, titled LOLO.

If you are antsy pantsy waiting for the next issue of Matchbook to come out, take a turn around their Tumblr

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.