Fashion PR Fridays: Movers & Shakers

Fashion PR

Fashion advertising agency Lipman gets new executive suite that includes Michael Mendenhall, formerly the senior vice president and chief marketing officer at Hewlett-Packard (via NY Times)

Claire Etchell joins designer denim boutique Donna Ida as PR & Marketing Manager in the UK (via Creative Boom)

William Rast to be awarded brand of the year at American Image Awards (via PRNewsWire)

Create the Group launches swoon worthy, content-rich redesign of Kate Spade (via Mashable)

Calvin Klein’s ck one division named exclusive sponsor of global music talent search, MTV Push (via WWD)

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.