Fashion PR Fridays: Online Magazine Edition

Fashion PR

Google Launches Quarterly Publication. Names it “The Quarterly” (via Mashable)

Rue Mag launches March/April Issue, reports on Twitter that the oxfords on the front cover are by Cole Haan (via Rue)

“When I was talking with Jane about how I would be able to run it, we were thinking about how, you know, I have school and stuff,” Gevinson said, “but that actually helped because the people reading it, the teenage girls, have school too. When you think about news sites and everything, they’re being updated constantly. In our case, I think it’s nicer to have fewer updates but features that have a lot of substance and are really special.”

more on Tavi, Jane Pratt and the unSassy 2.0 (via WWD)

Watch this space, PR Couture contributor Lauren Scruggs is working on an online magazine of her own, titled LOLO.

If you are antsy pantsy waiting for the next issue of Matchbook to come out, take a turn around their Tumblr

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.