2011 March | PR Couture: Fashion PR, Marketing & Social Media

SXSW StyleX Adds Three Free Educational Fashion Panels + Local Boutique ShopHop

March 14, 2011 0 Comment written by Crosby

Photo: Lindsey Garvey for Cake Plate

If you are lucky enough to be at SXSW, don’t miss StyleX, the inaugural SXSW fashion showcase featuring emerging designers that will take place on Friday and Saturday, March 18-19 in the Austin Convention Center. If you needed more of an excuse to check out this free, no wristbands required event, the official 2011 Style X Lookbook is now available and co-founders Joah Spearman and Ari Goldberg have organized three educational fashion panels covering music, technology and of course, how to break in to the business of fashion.

To kick things off, Style X will host their first-ever Shop Hop on March 17. Sponsored by the City of Austin’s Music Division and Small Business Development Program, the traveling shopper event is a chance to introduce visitors to Austin’s “buy local” culture with a tour of some the city’s most unique and fashion-forward boutiques. In addition, participants will have a unique opportunity to meet and greet with boutique owners in addition to several designers. And lest you get thirsty, there will also be a reception at City Hall with delicious beverages from Austin companies Deep Eddy Sweet Tea Vodka and Sweet Leaf Tea. The tour starts at the convention center at 5:30 p.m.

Once StyleX officially kicks off on Friday, attendees will have the opportunity experience present dozens of up-and-coming brands through retail pop-ups and runway shows and sit in on three educational fashion industry panels.

The panels are as follows:

Music and Style: Force Amplifier

Friday, March 18 at 3:45 p.m., Austin Convention Center

M. Brady Clark: designer, former men’s designer, Billabong
Ericka Herod: designer, DJ I Wanna Be Her
Thomas Nauls: owner/lifestyle curator, Tipping Point [Houston]
Kerri O’Connel: creator/owner, GoodWoodNYC
Kent Zambrana: musician/filmmaker, Letting Up Despite Great Faults

The Difference Between Fashion & Style and How to Break into the Biz

Saturday, March 19 at 1:30 p.m., Austin Convention Center

Moe Boualaphanh, new faces, development & imaging, Marilyn Modeling Agency
Bradley Carbone: lifestyle/sneaker editor, Complex Magazine
Chloe Dao: fashion designer, Project Runway winner
Allen Onyia: founder, UpscaleHype.com
Amal Safdar: runway show coordinator, OneKick Productions

Technology is Cool, but Technology+Fashion is Cooler

Sat., March 19 at 3:45 p.m., Austin Convention Center

Indiana Adams: blogger & co-founder of Texas Style Council
Marissa Evans: CEO/founder, GoTryItOn.com
Kelly Framel: creator/designer, TheGlamourai.com
Devin Hunt: co-founder, Ly.st
Syuzi Pakhchyan: author, Fashioning Technology
Morris Panner: CEO/founder, GroupFlier.com
J. Erik Schaeffer: CEO/co-founder, RetailrApp.com & DoubleStereo.com

Please tweet along so we can live vicariously through you – and enjoy the first StyleX

Filed Under: News & Events, PR Couture Tagged With: Fashion Events, Fashion Networking, Tradeshows

Fashion PR Fridays: Movers & Shakers

March 11, 2011 0 Comment written by Crosby

Fashion PR

Fashion advertising agency Lipman gets new executive suite that includes Michael Mendenhall, formerly the senior vice president and chief marketing officer at Hewlett-Packard (via NY Times)

Claire Etchell joins designer denim boutique Donna Ida as PR & Marketing Manager in the UK (via Creative Boom)

William Rast to be awarded brand of the year at American Image Awards (via PRNewsWire)

Create the Group launches swoon worthy, content-rich redesign of Kate Spade (via Mashable)

Calvin Klein’s ck one division named exclusive sponsor of global music talent search, MTV Push (via WWD)

Filed Under: Links, PR Couture Tagged With: Fashion PR Intern

PR Couture Press: Featured in March Issue of 944 Magazine

March 10, 2011 4 Comments written by Crosby

Oh kittens! A few weeks ago (while on a conference call) I turned into “that” woman – the one wrapped in white earbud cords jumping up and down in the Barney’s dressing room, shimmying into a something or another while occasionally taking herself off mute to contribute some piece of social marketing absolute brilliance (I’m sure) before settling on a pair of camel colored leather shorts from The Row that were a zillion percent off. Leather Shorts.

Photo: Karen Morrison, Coat: Hayden Harnett

The reason for all this madness was a Real Photo Shoot. For a Real Magazine. Swoon. 944 had let me know they were interested in doing a profile on me, and after author Sandra Fong Young sent interview questions (which i responded to late at night after a nightmare airport experience in Denver where it was about the temperature of a frozen penguin), the next step was meeting up with photographer Karen Morrison for a shoot in and around my neighborhood of Golden Hill.

It was very fun to run around my streets and barrage my local bartenders and consignment furniture store owners for use of their space, as well as take photos in front of my favorite house on my street (I call it the Secret Garden House). As evening commenced, we wrapped things up right in my own little cottage, setting up lights and turning my living room into a photography studio of sorts. I had this idea it would be fun to pose under this glitter name banner by BFF surprised me with once upon a birthday and I’m happy to say that concept (the last one we did, of course!) made it into the mag. Oh, and I did not end up wearing the shorts. Instead I wore a bunch of great stuff from BCBG Runway, Hayden Harnett, Madewell, and older, beloved pieces, like a vintage velvet blazer from high school. High school.

The photo below is one of my favorites ever, and is I think one of the best captures of my general this and that.

Photo: Karen Morrison, Skirt: BCBG, Belt: Hayden Harnett, Jacket: Vintage

In any case, I will say that after being the one writing about other people for so long and turning their names into adorable witty headlines, and turning their questions into articles, it was bit unnerving to have it done to me. There really is a special power to print pubs. Good lesson for this fashion PR girl! Friends of mine have also taken to yelling, “The Crosby Show,” whenever I show up anywhere, much to their never-ending enjoyment and my general blush.

But the final word is that dress ups, photo shoots and magazine article are very sparkly stuffs and I had a wonderful time. Thanks 944!

You can read the entire article on in the March Issue of 944, p. 70

Filed Under: PR Couture, Press Coverage