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Photo: Lindsey Garvey for Cake Plate

SXSW StyleX Adds Three Free Educational Fashion Panels + Local Boutique ShopHop

Photo: Lindsey Garvey for Cake Plate
Photo: Lindsey Garvey for Cake Plate

If you are lucky enough to be at SXSW, don't miss StyleX, the inaugural SXSW fashion showcase featuring emerging designers that will take place on Friday and Saturday, March 18-19 in the Austin Convention Center.  If you needed more of an excuse to check out this free, no wristbands required event, the official 2011 Style X Lookbook is now available and co-founders Joah Spearman and Ari Goldberg have organized three educational fashion panels covering music, technology and of course, how to break in to the business of fashion.

To kick things off, Style X will host their first-ever Shop Hop on March 17. Sponsored by the City of Austin's Music Division and Small Business Development Program, the traveling shopper event is a chance to introduce visitors to Austin’s “buy local” culture with a tour of some the city's most unique and fashion-forward boutiques. In addition, participants will have a unique opportunity to meet and greet with boutique owners in addition to several designers. And lest you get thirsty, there will also be a reception at City Hall with delicious beverages from Austin companies Deep Eddy Sweet Tea Vodka and Sweet Leaf Tea. The tour starts at the convention center at 5:30 p.m.

Once StyleX officially kicks off on Friday, attendees will have the opportunity experience present dozens of up-and-coming brands through retail pop-ups and runway shows and sit in on three educational fashion industry panels.

The panels are as follows:

Music and Style: Force Amplifier

Friday, March 18 at 3:45 p.m., Austin Convention Center

  • M. Brady Clark: designer, former men’s designer, Billabong
  • Ericka Herod: designer, DJ I Wanna Be Her
  • Thomas Nauls: owner/lifestyle curator, Tipping Point [Houston]
  • Kerri O’Connel: creator/owner, GoodWoodNYC
  • Kent Zambrana: musician/filmmaker, Letting Up Despite Great Faults

The Difference Between Fashion & Style and How to Break into the Biz

Saturday, March 19 at 1:30 p.m., Austin Convention Center

  • Moe Boualaphanh, new faces, development & imaging, Marilyn Modeling Agency
  • Bradley Carbone: lifestyle/sneaker editor, Complex Magazine
  • Chloe Dao: fashion designer, Project Runway winner
  • Allen Onyia: founder,
  • Amal Safdar: runway show coordinator, OneKick Productions

Technology is Cool, but Technology+Fashion is Cooler

Sat., March 19 at 3:45 p.m., Austin Convention Center

  • Indiana Adams: blogger & co-founder of Texas Style Council
  • Marissa Evans: CEO/founder,
  • Kelly Framel: creator/designer,
  • Devin Hunt: co-founder,
  • Syuzi Pakhchyan: author, Fashioning Technology
  • Morris Panner: CEO/founder,
  • J. Erik Schaeffer: CEO/co-founder, &

Please tweet along so we can live vicariously through you - and enjoy the first StyleX

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at