SDA Bocconi Luxury MBA Program With Bulgari in Rome

Thinking about getting an MBA but wondering how relevant it may be to the fashion industry specifically? Need an excuse to move to Italy for your own Eat Pray Love pursuit of happiness that includes divine jewelry, accessories watches and perfume? The SDA Bocconi School of Management, the business school of Università Bocconi, is considered a leading institution in Italy with international recognition. In 2011 the Financial Times MBA ranking SDA’s MBA ranked 10th in Europe and 28th in the world.offfers a wide range of MBA, masters and executive programs.

Now, in partnership with luxury goods retailer Bulgari, the SDA Bocconi School of Management in Italy have united their expertise to create a new specialization in luxury business management within the MBA curriculum. The new track, available to 20 participants, will allow students to develop the managerial competencies required today in the business of luxury goods and services.

Developed jointly by SDA Bocconi faculty and Bulgari managers, the luxury MBA will include three months of lessons at Bulgari’s headquarters in Rome and a two-month in-company project in an international branch of the Bulgari Group or at a branch of another luxury sector company. Students will also follow a non-specialized track taken with the other MBA students.

Additionally, the 20 participants will compete against each other for three days in a Bulgari-sponsored business game which will test their ability to deal with the challenges of growth, profitability and sustainability in the luxury goods business.

Applications are due by April 30, 2011

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.