5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., has added Muse Apparel, a division of Maggy London, and independent online fashion retailer Sense of Fashion (SOF) to its roster of fashion/retail clients. The Muse collection consists of contemporary and trend-driven styles sold in major department stores nationwide. Sense of Fashion is an online retailer which provides a breakthrough shopping experience complete with built-in marketing tools where designers can display their original styles and shoppers can purchase one-of-a-kind pieces. Recently out of beta, SOF is celebrating with by sending a free handcrafted pendant with orders $100 or more. This offers ends today, May 31.
The agency will execute a comprehensive integrated public relations program in order to promote Muse and Sense of Fashion to targeted influential media. Key elements will include media relations, celebrity and spokesperson integrations, co-branded partnerships, and online events.