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Dress, Elegant Chic NY

Fashion PR News: 5W Adds Muse Apparel and Sense of Fashion to Growing Fashion Division

Dress, Elegant Chic NY

5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., has added Muse Apparel, a division of Maggy London, and independent online fashion retailer Sense of Fashion (SOF) to its roster of fashion/retail clients. The Muse collection consists of contemporary and trend-driven styles sold in major department stores nationwide. Sense of Fashion is an online retailer which provides a breakthrough shopping experience complete with built-in marketing tools where designers can display their original styles and shoppers can purchase one-of-a-kind pieces. Recently out of beta, SOF is celebrating with by sending a free handcrafted pendant with orders $100 or more. This offers ends today, May 31.

The agency will execute a comprehensive integrated public relations program in order to promote Muse and Sense of Fashion to targeted influential media. Key elements will include media relations, celebrity and spokesperson integrations, co-branded partnerships, and online events.


About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Posted June 1, 2011 at 2:26 pm | Permalink

    I would love to work on 5W’s growing fashion division, especially now that it includes @senseofashion:twitter. Exciting news!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at