Fashion PR News: 5W Adds Muse Apparel and Sense of Fashion to Growing Fashion Division

Dress, Elegant Chic NY

5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., has added Muse Apparel, a division of Maggy London, and independent online fashion retailer Sense of Fashion (SOF) to its roster of fashion/retail clients. The Muse collection consists of contemporary and trend-driven styles sold in major department stores nationwide. Sense of Fashion is an online retailer which provides a breakthrough shopping experience complete with built-in marketing tools where designers can display their original styles and shoppers can purchase one-of-a-kind pieces. Recently out of beta, SOF is celebrating with by sending a free handcrafted pendant with orders $100 or more. This offers ends today, May 31.

The agency will execute a comprehensive integrated public relations program in order to promote Muse and Sense of Fashion to targeted influential media. Key elements will include media relations, celebrity and spokesperson integrations, co-branded partnerships, and online events.


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.