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Getting IN: My Fashion PR Internship with Cate Mowell in Santa Monica, CA

First discovering an affinity for public relations while working at a small internet marketing firm, Alyssa Brevick currently pairs her general interest in the field with her love for fashion at Cate Mowell Communications in Santa Monica, CA where she regularly works with fashion and celebrity stylists.

What is your background?

I received a BIS degree in Business and Communication from Arizona State University in 2010, after which I spent about three years working as a freelance makeup artist.

Why Fashion PR?

I have always loved fashion and had an interest in public relations, so naturally I thought that fashion PR would be a fit. I consistently aim to stay up-to-date with current fashion trends, and moving to a large fashion-forward city like Los Angeles has only prompted me further to pursue my dream career in this particular industry.

How did you land your internship/job position?

I received an email from a friend that I went to school with that knew someone that was looking for PR interns in Santa Monica. I sent Rachel (my current boss) my information and the rest was history! Being asked to stay on staff with Cate Mowell Communications after my internship ends has been a recent personal success story that has solidified my interest to stay in this fast paced industry.

What is an example of a typical day in the office?

A typical day in the office consists of organizing and putting back jewelry that gets returned from different projects, reaching out to stylists, introducing them to fitting clients, and setting up appointments for them to come into the office where they can see our fabulous jewelry.

What are your responsibilities?

I have heard stories from friends that did internships and were only responsible for was getting coffee and running unrelated errands for their boss. From the moment I began work at Cate Mowell Communications I've been given responsibilities that most internships do not offer. I am mostly responsible for reaching out by email and phone to stylists that we have worked with in the past or to those who are new to our database. I also do a lot of research on current trends in addition to my task of finding magazines and blogs that seem fitting to present our clients for recognition.

What challenges are attached to your job?

One of the greatest challenges I have experienced thus far is learning how difficult it is to lock down industry professionals' time. Sometimes when I am reaching out to different stylists, they do not really seem to take interest in our services, such as providing jewelry for an upcoming project. I know that there are people in all careers that do not want to give up their time, so this presents daily challenges in pursuing client interest based on differing personalities and hectic schedules. The best way that I’ve found to overcome this challenge is persistence, persistence, persistence!

What is a recent success story that you have been a part of?

Recently we had a stylist request some pieces that she was going to wear for an interview on an entertainment news program. She didn’t give too many specifics on what she wanted so I just pulled a few pieces that I really like, and she ended up wearing them and sending my boss an email telling her how much she loved the pieces that I chose.



About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted May 20, 2011 at 3:50 pm | Permalink

     I love these interviews, but she received her degree in 2010 and afterward spent 3 years as a freelance makeup artist? It’s only 2011…

  • Posted May 20, 2011 at 9:06 pm | Permalink

     Go Alyssa!!!

  • Alyssa Brevick
    Posted May 20, 2011 at 9:08 pm | Permalink

    Seems to be a small mistake, I had been a makeup artist for 3 years prior to graduating :)

  • Samira
    Posted May 21, 2011 at 9:52 pm | Permalink

    love it! I also grad last year from uni last year not in pr. But am planning to switch. Nice to know of others!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at