Fashion PR News: Matchbook Announces New Division to Rep Costume Designers

Christina Hendricks as Joan Holloway; Janie Bryant. Image: NYMag

Christina Hendricks as Joan Holloway; Janie Bryant. Image: NYMag

“We see Costume Designers as the new celebrity spokesperson” – Kristi McCormick, Matchbook

After garnering 1 billion media impressions for Mad Men Costume Designer Janie Bryant, and hot on the heels of yesterday’s announcement of her latest collaboration with Banana Republic, the company behind the PR and collaborative flurry has announced a new official division exclusively for Costume Designer representation.

Established in 2009 as a consulting company on talent buying and negotiations for major industry advertisers, Matchbook advises advertisers on talent partnerships and collaborations for PR, advertising, and marketing based initiatives. and also advises established designers on how to integrate and build their brands in the competitive marketplace. Founder Kristi McCormick has over 15 years of expertise in casting, talent management, marketing and advertising and has represented and negotiated talent-based programs with retailers including Joseph Abboud, Bloomingdales, Barneys, Banana Republic, Perry Ellis, and Uniqlo.

Linda Kearns, Marketing Director for Matchbook, will act as VP of Branding and Communications for the new division. Formerly the Communications Director of INVISTA Apparel, Linda has crafted numerous creative marketing programs for LYCRA collaborating with celebrities, stylists and designers, including Jessica Simpson, Zac Posen, Philip Lim, Derek Lam, Stacy London, and Carson Kressley.

Other costume designers joining the roster at Matchbook include:

  • Randall Christensen, Costume Designer,  Dancing With The Stars
  • Soyon An, Costume Designer, So You Think You Can Dance and a stylist for American Idol
  • Sophia Banks Coloma, celebrity stylist  and Costume Designer for SYRUP,
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.