sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

summer2010-1

Fashion PR News: 5WPR adds Amy Matto to its Fashion Division


5W Public Relations, one of the 25 largest independent PR firms in the U.S. has announced the addition of women's wear designer Amy Matto to its fashion and retail clientele. 5WPR will execute a comprehensive integrated public relations program in order to promote Amy Matto to influential media. Key elements will include media relations, co-branding partnerships, celebrity and spokesperson integrations and special events.

Amy Matto is a trend-driven and affordable collection of feminine, flattering dresses for the modern woman produced entirely in New York's garment district. The line is sold in 200 specialty boutique stores across the country as well as on the company's e-commerce site.

3 Comments

Add Comment Register



Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.