5W Public Relations, one of the 25 largest independent PR firms in the U.S. has announced the addition of women's wear designer Amy Matto to its fashion and retail clientele. 5WPR will execute a comprehensive integrated public relations program in order to promote Amy Matto to influential media. Key elements will include media relations, co-branding partnerships, celebrity and spokesperson integrations and special events.
Amy Matto is a trend-driven and affordable collection of feminine, flattering dresses for the modern woman produced entirely in New York's garment district. The line is sold in 200 specialty boutique stores across the country as well as on the company's e-commerce site.